Public Relation Associate

Noida , India

At Trackier, we’re building SaaS (software as a service) products that are used in more than 20+ countries across the world. Over the last 8 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile.

Trackier is Customisable Performance Marketing Software used by Ad Networks, Agencies and Advertisers to manage publisher relations. The Trackier Performance Marketing Platform enables you to create, automate, measure, and optimize all of your marketing Campaigns, Publishers, and advertisers, creatives and conversions in one place.

About the Role:

We are seeking a highly motivated and enthusiastic PR & Communications candidate to join our team. The ideal candidate is a proactive, detail-oriented individual with excellent writing and communication skills and a strong desire to learn about public relations, media relations, and corporate communications. This is a hands-on role where you will be expected to quickly learn new skills and contribute meaningfully to the team's projects.

Responsibilities:

  • Media Relations:
    • Assist in developing and updating media lists.
    • Conduct media research and identify relevant journalists, bloggers, and influencers.
    • Monitor media coverage and prepare media reports.
    • Support the coordination of media interviews and press conferences.
  • Content Creation:
    • Draft engaging content for various platforms, including website news, blog posts, social media, and internal communications.
    • Assist in developing content calendars and social media strategies.
    • Proofread and edit communications materials.
  • Communications Support:
    • Assist in the development and execution of communication plans and campaigns.
    • Maintain and organize PR and communications materials.
    • Assist with event planning and logistics.
  • Research and Analysis:
    • Conduct research on industry trends, competitor activities, and media coverage.
    • Analyze data and prepare reports on PR and communications activities.
  • Administrative Tasks:
    • Handle administrative tasks, such as filing, photocopying, and scheduling.
    • Maintain databases and contact lists.

Requirements

Required Skills and Qualifications:

  • Holds a Bachelor's or Master's degree in Public Relations, Humanities, Journalism, Marketing, or a related field.
  • Minimum of 6 months of experience in the relevant domain.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and organizational skills.  
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Familiarity with social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram).  
  • Ability to manage multiple tasks and meet deadlines.
  • Willingness to "stand up" and take ownership of assigned tasks.

Learning Opportunities:

  • Media relations and media outreach.
  • Content creation and development.
  • Social media management and strategy.
  • Communications planning and execution.
  • Crisis communications (if applicable).
  • Working in a fast-paced communications environment.
  • Networking with industry professionals.

Benefits

  • 5 days working culture
  • Medical Insurance
  • Lucrative reimbursements
  • Sponsored annual trips

At Trackier, we’re building SaaS (software as a service) products from India that are used by many brands in more than 20+ countries across the world. In our industry, we’re proudly outcompeting a number of international counterparts to clock more than USD 5mn in annual revenue without any external funding. Over the last 5 years, Trackier has helped create industry standards in Performance Marketing and Mobile Marketing products and have helped brands grow their website conversions through partners by our suite of products across Performance, eCommerce, Mobile. If you have interacted with ICICI Bank, Flipkart, OLX, or Dentsu, you have already met some of the customers who trust the Trackier platform for their Partner Marketing led growth. This has been made possible by our relentless focus on delivering value to our customers by creating tools that are simple to use, yet pack a punch when it comes to delivering value for their growth. Our focus on our products is reflected in what our customers have to say about us. Last year, G2Crowd recognized Trackier among the 10 best SaaS in Partner Marketing. We’re a free-thinking, fun-loving company that’s boutique by design. Each client collaborates closely with a multi-disciplinary team of designers, developers, and strategists. Everyone here does a little bit of everything, which helps us move fast to make innovative product.

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