Job purpose
The Fieldwork Assistant/Project Assistant – Custom Recruitment is responsible for executing
online recruitment tasks for Market Research studies
Profile Summary
We are looking for an experienced candidate to manage digital marketing activities, which
includes Email communication, social media posting on Facebook, Twitter, LinkedIn, desk
research and website updates for healthcare panel recruitment and management in North
America and Europe. The candidate should have a basic understanding of medical specialties and likewise experience in the healthcare sector will be preferred.
Candidate will be required to work in US shift timings, and coordinate with Patient and
Physician panel managers, as well as content and design consultants.
Essential Duties and Responsibilities
Including, but not limited to the following:
- Execute the online recruitment strategies for healthcare professionals and consumer studies through text messages, email referral campaigns and segmented emailing
- Ensure that recruitment tasks assigned for projects are fully executed
- Have an excellent understanding of recruitment methods and processes to ensure they are being appropriately applied to projects and panel recruitment
- Ensure company email templates are correctly utilized
- Follow company email marketing guidelines
- Ensure that email campaigns are sent in accordance to the provided specs and quality standards
- Run online desk research to enrich the healthcare professionals’ database
Outcomes
- Complete recruitment tasks under given SLAs
Competencies
Requirements Include:
- Degree level or equivalent
- Proficient at Excel
- Be proactive and know how to work independently on projects
- Enjoy working with and comfortable with large amounts of data
- Exhibit a high level of attention to detail and accuracy
- Be able to work as part of a team and show flexibility in the tasks they are asked to perform
- Fluent in English
- Independently motivated and inspired by working in a dynamic environment
- Comfortable with change, ability to derive opportunity from uncertainty
- Analytical and strategic thinker
- Bachelor’s degree in Mass communication, Commerce (BCom) or Marketing (BBM)
Minimum Experience
- Experience for content marketing initiatives to drive traffic, engagement and leads, that optimizes recruitment and member retention
- Creation of digital content (e.g. website, blogs, newsletters), management of all
creative resources including designers, writers, and other agency personnel
- Channel management of digital content hubs and all supporting social channels
including email / newsletter distribution
Knowledge, Skill, Ability:
- Exceptional written and verbal communication skills, with demonstrated knowledge of English grammar rules
- Experience with email marketing automation and knowledge of email marketing best practices
- Managing end-to-end digital projects; measurement and optimization of the program will be required on a regular and ongoing basis
- Strong Microsoft Office skills
- Comfortable with US shift timings
- Interest / natural curiosity or previous experience /exposure within the healthcare space
- Suggest and implement direct marketing methods to increase profitability
- Stay up to date with digital media developments
