London, United Kingdom

Full-Time

Programmatic Senior Associate Director, EssenceMediacom Worldwide - EMEA Hub (UK Based)

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.

Find out more at www.essencemediacom.com. Alternatively, follow us on LinkedIn, Twitter, Instagram, or Facebook.

Reports to: Programmatic Business Director

The role

We are the EssenceMediacom Worldwide Programmatic team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand led initiatives including but not limited to: The Coca Cola Company, EY, Dell, adidas & Sony.

We are looking for a driven and enthusiastic Programmatic specialist to join EssenceMediacom Worldwide as a Programmatic Senior Associate Director. This is an opportunity to become part of a specialist planning & buying team with an international remit across truly global advertisers. We have an integrated approach to planning, and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies.

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their programmatic skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

Account Management and client servicing

Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables

Agree and set business objectives for each client and review campaign performance against these objectives

Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs

Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building, and delivering educational material for the benefits of your client base.

Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the team is able to demonstrate continued account evolution

Train and support specialist campaign managers to increase knowledge across the department

Take ownership of client’s programmatic strategic approach, campaign planning, implementation and reporting, as well as the client relationship

Build and maintain relationships with priority and preferred technology partners

To identify areas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.

Operating and Technical Requirement

The effective day-to-day running of the accounts that sit within it

Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmatic fees

The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and external stakeholders

The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs

Act responsibly and professionally at all times, representing the team, department and company

Be responsible for 100% financial accountability on clients’ business

Drive revenue growth through spotting new opportunities and delivering excellent results

People Management

The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs

Ensure individuals workloads are managed and prioritised in line with client needs and SLAs

Clearly outline tasks and objectives with the PBU Director, with specific deliverables and timelines for progression.

To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months

To be responsible for the team’s development (their 360’s, and task & objectives), and to be tied in to their own objectives

Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications

Diarise weekly ‘WIP’ catch-ups, and regular task reviews

Complete weekly time sheets, holiday/sickness forms, CPD

New business

Support Head of Programmatic on New Business RFIs and RPFs

Participate in pitches and help with new business wins

Identify areas of possible business growth within existing client base

Establish and maintain relationships with key decision makers in order to secure new business

Up-selling and cross-selling PBU services for direct response and performance

A bit about your skills and experience:

An in-depth understanding of the programmatic landscape as it relates to various channels including display and video

Proven knowledge and experience in Programmatic and DSP implementations

Experience of Programmatic tools, campaigns delivery and participate actively in Programmatic discussions with clients and internal teams

Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between

Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.

Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verification capabilities

Create a matrix for test & learn and report findings

Discuss and brief new campaign elements and reporting requirements to team and manage status reporting upwards for successes and challenges at all times

Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertising campaigns

Working with Head of PBU developing the programmatic pillars of data, strategy, operations, planning and insights

To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics

Strong project management skills and an efficient working style

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