Clear Channel is one of Europe’s leading Out of Home advertising companies. With digital screens across many European markets, we’ve been developing tech platforms to help advertisers reach and engage the public in more effective ways. One of these platforms is Clear Channel LaunchPAD – a programmatic advertising solution.
LaunchPAD opens up new ways for brands to plan, buy and activate premium digital Out of Home inventory through programmatic, automated, and direct channels across our European markets. As a compelling new advertising offering for programmatic campaigns, LaunchPAD provides a quick and easy connection to our inventory, audiences, and planning data, to and from Clear Channel and our multiple SSP partners. It has been specifically designed to be data-fuelled by the planning power and real-world audience insights generated from Clear Channel RADAR®.
About the role
The Programmatic Business Development Manager, LaunchPAD, will be responsible for driving programmatic revenue growth through strategic alignment with key European buy-side customers and Ad Tech partners, ensuring advertisers achieve their campaign goals whilst maximising revenue for Clear Channel.
You’ll be the point of contact for customers as they develop their comms strategies and digital activations, and you’ll be the person who promotes better understanding of the role that DOOH can play in the media mix alongside other digital channels.
Working alongside internal teams, you will be tasked with unlocking new incremental revenue opportunities for the programmatic channel, delivered via LaunchPAD, bringing powerful data driven insight to key influencers and decision makers to drive our programmatic business forward. You will be expected to develop long-term strategic relationships with key customers, including programmatic buying hubs and Ad Tech partners to help coordinate and facilitate optimised activation in DOOH that drives real business outcomes.
As well as sourcing and securing new programmatic revenue, you’ll work with Customer Success to collect and understand the data and insights from campaigns and customer feedback across all our programmatic activity and use that to help shape our programmatic sales approach and future Tech developments.
What you’ll be doing
Immersing yourself in the Programmatic Ecosystem
Developing New Business through Education and Insight
What we’re looking for
What’s in it for you
We believe in fairness and as an equal opportunities employer we work hard to foster an inclusive environment, a place you can truly be yourself and be treated fairly. We focus purely on skills and behaviours so if you'd like the opportunity to help us create the future of media, we'd like to hear from you.
If you need this job description in another format or need any adjustments for your application/interview process, please let us know at [email protected]