About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven agency whose mission is to make advertising more valuable to the world. After merging in 2023 EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
Google via Media Futures Group - A little about us:
Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.
The convergence of expertise and excellence makes MFG the most progressive and exciting team in advertising and media, globally. The characteristics of successful MFG team members are that they are highly collaborative, intellectually curious and constantly reach for excellence.
MFG is committed to the growth of our people as a means to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviors that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
Job Purpose
Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
You’ll ensure ongoing and timely optimization is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
What we need from you
Campaign Management
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Build effective media plans to organize campaign actions and goals
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Deliver in depth analysis post campaign to understand performance beyond top line metrics
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Demonstrate clear and thorough understanding of display advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
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Collaborate with other departments to get the most out of campaigns
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Have a deep knowledge of the industry and always consider how this can be brought to the day to day
Client Management
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Agree with the clients on targets and how to achieve them. Provide spend forecasts and monitor campaigns
- Ensure work is in sync with overall media campaigns and plans are in agreement with the Senior Account Manager and Account Director
Media Skills
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Have an in-depth knowledge of display, and working knowledge of other biddable platforms
- Develop experience in all search and biddable media practices – this includes being able to run display activity on the GDN, and activity across other biddable display and ecommerce channels like Amazon and Criteo.
People Management
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Leverage other people’s skill set to deliver results in clients’ campaigns
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Contribute to the upkeep of display best practice, and contribute to documentation of this
A little bit about you…
Required
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Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Amazon’s Programmatic platform is necessary
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Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed
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Full Amazon accreditation
- High attention to detail with an understanding of optimization levers across biddable platforms
Desired
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Experience with planning and running display campaigns on GDN, and Gmail Sponsored Promotions
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Line management experience
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Experience with Google Analytics, DCM/DS3 and DSP platforms, e.g. DBM, Tube Mogul, AppNexus
- Involvement with running campaigns across multiple countries / languages
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.
What you can expect from EMX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s complex marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.
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