Program Manager

Program Manager

Overview:

We are looking for a Program Manager to join our team to manage our Dealer Tools Program, which is a collection of several individual programs. The Dealer Tools Program is designed to offer our automotive client’s dealerships with certified lead generation tools that can be plugged into their website, giving them more opportunities to connect with online shoppers and drive interest and conversion. As the Program Manager, you will be responsible for all aspects of the program and will be responsible to deliver on the program goals and strategy for a major automotive brand and their dealerships.  The job responsibilities include, but are not limited to the following:

• Responsible for overall program oversight, operations and accountable for program strategy & health. The certified dealer tools program includes individual programs to support trade-in tools, messaging (chat/SMS) tools, test drive tools, inventory syndication tools and potentially more tools as the program expands.
• Program Awareness and Communication: Communicate all program details, changes and actions required to certified program vendors, client, and regional teams
• Program Growth: Drive program growth through improvements to KPIs, enhancements to the program strategy & tactics, and identifying / consulting the client on overall program enhancements
• Client Relations: Manage client relationships, and proactively engage them, while serving as the SME for across all digital channels with a focus on digital tools & website
• Measurement: Lead the effort to define, measure, and tell the story of digital tool conversions and effectiveness
• Reporting and Analytics: Define, measure and manage the program performance through use of analytics and reporting tools and provide client key insights on performance of content
• Vendor Integration and Management: Manage vendors to ensure they are meeting program benchmarks, adhering to brand and program standards, servicing in-program dealers as expected, maintaining required integrations and delivering all required reporting in a timely manner
• Account Planning: Map quarterly goals to track key initiatives and program goals are being met
• This is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/groups

DESIRED SKILLS & EXPERIENCE:

• 3+ yrs. Account Management experience with a proved track record of success
• Must understand and excel in the consulting environment and how to engage clients with a “can do” attitude
• Need a solid understanding of the digital marketing landscape, automotive digital marketing background is preferred by not required
• Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and graphs)
• Must be self-motivated, possess strong phone skills and be able to thrive and multi-task in a busy environment
• Excellent communication and presentation skills are expected
• Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks
• Implementation experience with analytics platforms such as a web reporting tool and tag management software is a plus
• Experience with ecommerce and automotive dealer operations is a plus
• Critical thinker who can problem solve
• Excellent written/verbal communication
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized
• College degree is a requirement

EOE