If you’re the type of person who wants to get to the bottom of questions like those listed below, this job could be for you:
● What do environmentally-conscious consumers expect from brands?
● What can brands learn from their peers when it comes to communicating with consumers?
● How are brands performing compared to their competitors?
● Based on their business goals, how can brands optimise their social media content strategy?
As a member of the Strategy & Insights team, you will execute bespoke research projects designed to help our clients understand their brands, consumers and industries. You will also help them act on this understanding.
We are a big team of over 50 people with diverse backgrounds and varied experience. This means you'll get to learn from highly creative, supportive and curious individuals with a hunger for understanding people.
You will:
- Build a research/storytelling plan that maps to the brief, project objectives with timelines and accountabilities.
- Execute on a research plan and build a narrative with data that is engaging and actionable.
- Provide strategic and consultative guidance to clients across roles/functions to map to their larger business goals/data.
- Represent the team in client-facing meetings, communication with clients on projects, and present to internal and external audiences.
- Work collaboratively and independently on research projects with a focus on personal accountability and project management.
- Gain an understanding of the full range of Brandwatch products and have a proven understanding of analysis, data storytelling and research methods.
Role requirements:
- 2+ years of research experience or data / statistical analysis, preferably with exposure to consumer insights and social media research.
- Understanding of marketing, market research and / or social media. Ability to think like a client and make recommendations based on business objectives.
- Technical aptitude for learning new software and conducting both quantitative and qualitative analyses.
- Experience creating data visualisations, data storytelling, and creating a compelling story flow of report deliverables.
- Confidence in business writing, client communication and presentation skills. Experience working directly with clients is a plus.
- Competency in Excel, Word and PowerPoint.
- Full training in Brandwatch software will be provided. Familiarity with social research, Boolean searches, unstructured data, Brandwatch or similar software is a strong advantage.
- Multilingual skills are a plus, but not a prerequisite.
The requirements listed in job descriptions are guidelines. If your skills are transferable and you are in the ballpark with the number of years of experience the company’s looking for, please apply and gain the opportunity to be considered.
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