Product Specialist

Curious about what it’s like to work at the world’s number 1 discovery platform as a Product Specialist? We’re glad you asked!                                 

As a Product Specialist working in Sydney you’ll drive advertiser success for a Strategic Channel partner by understanding the features, functionalities and benefits of the Taboola platform to help meet advertiser marketing objectives, drive campaign performance and grow revenue.

The Product Specialist will work closely with Advertiser Channel Partnerships Director and Strategic Channel Partner teams by providing them with product training, technical information and sales collateral to effectively communicate the strategic partners native advertising value proposition.  They will also serve as a primary source for feedback to the Taboola Product team.  They will need to understand client needs, be able to evaluate them based on the product capabilities, and if necessary, develop custom solutions or work with Product Management to create new capabilities.   They will assist with product launch activities, such as product documentation, training materials & train the channel partner training team.

At Taboola, we currently work in a hybrid work model giving employees the flexibility to work from home a few days a week. We have offices in London, Sydney, Bangkok, New York, Chicago and Los Angeles where our Taboolars have the opportunity to meet their teammates, connect with other teams and socialize with friends.

What skills and qualifications do I need?

For this role, it is essential that you have:

• BA/BS required
• 6+ years experience of client facing experience in the ad tech space
• Deep understanding of the Taboola Ads UI and platform capabilities
• Demonstrated success in the ad tech space generating significant long term client success and growth
• A solid understanding of web technologies and the digital media revenue ecosystem, including web advertising measurements and analytics
• Extensive work experience with data and performance based analytic analysis
• Very strong analytical skills to collect business intelligence by monitoring/identifying trends with data
• An individual who does well in a fast paced changing environment on time sensitive projects.
• An independent person with a ‘can do’ approach and passion for the industry
• Impeccable written and verbal communication skills
• Detail oriented, but able to execute efficiently and follow-through

What will I be doing on a day-to-day basis?

Responsibilities:

• Provide consultative support and solutions for issues/questions on account strategy, features, formats, campaign optimization and supply to Strategic Channel Partner team and advertisers.
• Develop and share best practices with Channel Strategic Partner team for pitching and activating Taboola’s native advertising Technology.
• Provide the Channel Partner Sales and Account Management teams with product training, technical information and sales collateral to effectively communicate the Taboola Native value proposition to channel clients. Deliver group as well as one-on-one trainings.
• Train the Learning and Development Channel Partner team to roll out new product and feature requests, including product documentation, marketing collateral and objection handling
• Build scalable programs that improve campaign performance and grow marketplace revenue.
• Partner with Taboola Product Managers and Channel Partner Directors to plan and execute meaningful “Beta” programs - validating new functionality design and performance before rolling out for general availability. I.e set success criteria and parameters for evaluation, acquire design partners, draw out feedback and synthesize business feedback on product readiness.
• Be the voice of the customer in the product planning process. Source Product enhancement requests from Advertisers, synthesize the needs and represent them in the quarterly product planning cycle.

Why Taboola?

Taboola is the world’s leading recommendation platform reaching over 500 million daily active users. We’re growing rapidly, and have recently gone public on the NASDAQ.  We work with some of the biggest names in the business. Our clients include Business Insider, NBC, Wells Fargo, Adidas, and more.  Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.”  If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.  At Taboola, we pride ourselves in making an impact on how people consume content across the world, a culture of transparency, passion, and a diverse, inclusive and friendly work environment.  You can get to know us more by visiting our company website, careers site, Taboola Life blog and social media channels; Facebook, Instagram, Twitter and LinkedIn