- Identify and ensure the needs of the region regarding the products offered by the company for TT, Retread and Digital Solutions.
- Manage the product portfolio to streamline production and inventory planning.
- Develop:
- New products and launch them on the market according to the identified needs.
- Training strategy for distributors and internal personnel to increase their knowledge in product, performance, technologies, segmentation and negotiation.
- Support material, programs and tools that promote the commercialization of products.
- Strategies that ensure the growth of brand recognition.
- Bachelor's Degree
- Advanced English
- Experience:
- 2 or + years in Marketing
- Knowledge
- Product: Tires (desirable)
- Product Life Cycle Management
- Brand Strategy and Positioning
- Business Plan Preparation
- Data-requirements gathering, validation and analysis
- KPI Management
- Skills
- Analytical and problem solving
- Presentation
At Continental we are committed to building an inclusive and discrimination-free ecosystem in Mexico, these principles are rooted in our corporate philosophy and culture. Therefore, it is totally forbidden to request a pregnancy or HIV test as part of our selection processes.
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