At Two Six Technologies, we build, deploy, and implement innovative products that solve the world’s most complex challenges today. Through unrivaled collaboration and unwavering trust, we push the boundaries of what’s possible to empower our team and support our customers in building a safer global future.
Two Six Technologies is looking for an energetic, high-impact Product Marketing Manager to help lead marketing efforts for our innovative portfolio of software products aimed at advancing our nation’s national security. You will work closely with cross-functional teams including product management, sales, BD and external stakeholders to drive awareness, demand, sales enablement and adoption of our products within the U.S. Government, Partners and Allies. At Two Six Technologies, our products deliver value at the intersection of cutting edge technology and growing global risks. Our products often come to market after years of R&D investments and operational partnership with leading agencies.
This is a remote position with travel as needed.
What you will do:
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Sales and Business Development Enablement - ensure our go-to-market teams are aligned with the tools, content, campaigns, events, and understanding to engage with prospective customers and drive revenue growth.
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Product Positioning and Messaging: In collaboration with product managers craft compelling positioning and messaging for each product, tailored to the specific needs and pain points of various user and customer communities.
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Content Development: Create high-impact product marketing collateral, including website content, blog posts, sales enablement materials, case studies, whitepapers, and presentations.
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Events and Digital Campaigns: Work with our event coordinator, who will report to this position, to prioritize and manage our event sponsorship and attendance. Work with our product and corporate marketing teams to conduct out-reach campaigns via various channels including industry associations, LinkedIn, direct email and others methods as appropriate to engage hard-to-reach government audiences.
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Product Launches & Updates: Support the development and implementation of marketing plans for new product launches and updates. Coordinate cross-functional teams to ensure successful execution and alignment with business objectives.
What you will need:
- 5+ years of experience in software
- 2+ years direct product marketing experience, preferably in the cybersecurity technologies or enterprise software for mission critical use cases
- Excellent written communication skills with a proven track record of high impact, product content development
- Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans
- Experience engaging target audiences via various channels as well as measuring effectiveness of marketing campaigns
- Ability to engage with various stakeholders and manage multiple projects simultaneously
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