Product Marketing Manager

The Role:

The US is the second largest business travel market and a focus region for TravelPerk. With a recent acquisition, our team size has doubled as has our revenue in the US. As our first PMM hire in the US, you will serve a critical role in capturing insights on customers, market trends, and competition at a local level to inform both revenue and product development opportunities. You will also tailor positioning and lead launches for the US. The role is highly cross-functional and you will partner closely with Sales, Marketing, Product, Engineering, Design, User Research, Communications and Customer Care teams.

What you'll be doing:

• Synthesize insights through analysis of customer feedback, competitor trends working with customer facing teams (e.g. Sales, Customer Care, Customer Research)
• Partner with product and revenue on opportunity sizing for prioritization of initiatives for the US market
• Craft compelling product messaging and positioning to address local customer needs
• Lead the planning and execution of GTM for product launches to communicate to relevant internal and external stakeholders, partnering with design to create localized assets, and channel owners (e.g. Sales, CRM, Content, Website) for distribution
• Develop and execute strategies to drive product adoption and customer engagement such as multi-channel action plans (e.g. CRM, ToolTips, sales enablement) alongside creation and monitoring of KPIs (e.g adoption metrics)
• Coordinate with the Sales Enablement team to provide Sales teams with the tools they need to effectively sell the product (e.g. training, sales decks and marketing collateral)
• Help create blog posts, whitepapers, case studies or webinars to communicate new product features.

What will you need to succeed?

• Proven experience in product marketing, ideally within the B2B or travel industry
• Strong analytical skills to interpret data and market research
• Excellent written and verbal communication skills
• Ability to collaborate and lead cross-functional teams
• Creative thinking and problem-solving abilities
• Proficiency in marketing and analytics tools
• Strong project management and organizational skills.

What do we offer?

• 💰 Competitive compensation, including equity in TravelPerk
• 🌴 Generous vacation days so you can rest and recharge
• 💊 Comprehensive benefit plans covering medical, dental, vision, life, and disability with coverage from your start date
• 💼 Financial benefits like 401k or Roth with company matching, and HSA or FSA plan
• 💪 Subscription to Wellhub, the gym benefit
• 👶 Family services that include adoption benefits and paid parental leave from 12 to 16 weeks
• 🏢 Global presence and hybrid working style
• 🥳 Unforgettable TravelPerk events, including travel to one of our hubs
• 📚 Learning and professional development opportunities
• 💙 iFeel - a mental health support tool with access to therapists year round
• 📈 Exponential growth opportunities
• 🫶 16 paid hours per year to volunteer for a cause of your choice
• 🌎 "Work from anywhere" allowance of 20 working days per year

How we work

Our Vision is for a world where TravelPerk is the platform for human connection in real life (IRL). We take an IRL-first approach to work, where our team works together in person 3 days a week. As such, this role requires you to be within commuting distance of our Boston or Chicago hub. We fundamentally believe in meeting in real life to improve connectivity, productivity, and creativity, ultimately making us a great workplace.

At TravelPerk, we prioritise experience and potential over academic qualifications for this role. We believe that talent and ability aren't always reflected in formal credentials.

TravelPerk is a global company with a diverse customer base—and we want to ensure that the people behind our product reflect that. We're an equal opportunity employer, meaning you're welcome at TravelPerk regardless of your appearance, where you're from, or anything else that makes you.

You can check about our values here and see our IRL approach in this video.

Read more about our latest updates here.