Is storytelling your craft? Can you write authentic narratives that create emotional connections and drive positive actions? Can you convey information in a clear and memorable way? Are you able to edit copy to make it as cohesive and concise as possible? If yes, then come join the product and solutions marketing (PSM) team supporting the company’s flagship Technology Workflows (TWF) portfolio. You will have the opportunity to transform product and solution capabilities into value propositions and messages that resonate with our customers and the market at large.
In this newly created position, you will be instrumental in developing TWF narratives that capture the imagination of our C-level target audience, articulate how we solve our buyers’ problems, build trust, and differentiate our brand. As an effective writer and editor, you will distill complex thoughts and ideas into simple, concrete language that the audience can absorb quickly and easily.
Compelling narratives are only as strong as the research behind them. That’s why you will lead research efforts to thoroughly define the C-level personas (CIO, CTO, COO, etc.) then create supporting messaging and positioning most relevant to them. Additionally, you will lead the development of C-level marketing assets and tools for sellers, campaign teams and PSM teams.
You’ll have the opportunity to work with a talented and bright group of sales, product, and marketing experts who collaborate with the TWF team (supporting products such as ITSM, ITOM, ITAM, SPM and more). Together, we are changing the way we deliver great experiences within IT and the business.
These cross-functional partnerships are essential. If you pride yourself on building positive stakeholder relationships that lead to a ‘one team, one dream’ mindset, this role is for you.
We are looking for someone ready to take their product marketing career to the next level. Your background must be multi-faceted: you’re an experienced storyteller, and you have a solid foundation in, or understanding of, product and solution marketing. You thrive as an individual contributor, but you’re also a great collaborator. You’ll be responsible for driving key elements of our C-level marketing narratives and strategy, supporting product releases, and new product launches, as well as creating sales enablement content, supporting digital campaigns and events, and developing persona-based messaging.
You would report to the Director, Product and Solution Marketing – SPM.
Besides a passion for writing and storytelling, you have a keen attention to detail and a strong commitment to quality. You thrive in a fast-paced environment and embrace challenges with an open and positive mindset. We’re on a rocket ship, so flexibility is key!
What you get to do in this role:
In order to be success in this role, we need someone who has:
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $116,600 - $203,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.
Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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