Plivo is a cloud communications platform that enables developers to build, scale, and operate real-time communication within software applications across channels like SMS, Calls, Whatsapp and others. Our mission is to fuel the future of communications and make it easy for companies to connect with their customers in a variety of ways.
We are seeking an innovative and strategic Product Marketer to join our dynamic team. In this role, you will be responsible for driving the go-to-market strategy for Plivo’s product offerings, creating compelling messaging and positioning, and executing projects that drive product adoption and revenue growth. You will work closely with product management, marketing, sales, customer success, support, engineering and other cross-functional teams to ensure our product's success in the market.
Roles & Responsibilities :
- Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches and updates, ensuring alignment with business goals and market needs.
- Market Research: Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.
- Messaging and Positioning: Craft clear and compelling messaging and positioning for our products that resonates with target audiences and differentiates us from competitors.
- Content Creation: Create engaging content, including product briefs, case studies, whitepapers, presentations, and blog posts, to support sales and marketing efforts.
- Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell our products and address customer needs.
- Customer Insights: Gather and analyze customer feedback and insights to inform product development and marketing strategies.
Qualifications :
- Experience: 5+ years of working experience with 3+ years in product marketing
- Skills: Strong understanding of product marketing principles, including market research, competitive analysis, and go-to-market strategy. Proficiency in testing APIs for basic implementation use-cases
- Communication: Excellent written and verbal communication skills with the ability to create clear, persuasive messaging.
- Analytical: Strong analytical skills with experience in using data to drive decisions and measure campaign effectiveness.
- Collaboration: Proven ability to work cross-functionally with product management, sales, and other teams to achieve business objectives.
- Creativity: Innovative thinker with a passion for creating compelling messaging and positioning that captures audience attention.
