Marketing at Loop is all about creating genuine connections with e-commerce brands. Our goal is to continuously provide value and build relationships that make brands not only love our brand and products but also become loyal customers. We’re transforming how brands perceive post-purchase experiences and returns, turning them into opportunities to fuel their success.
Product Marketers at Loop play a pivotal role in aligning the needs of e-commerce brands with our product strategy, driving awareness, and generating demand for our offerings. As a member of Loop’s Product Marketing team, you will spearhead initiatives that bring our products to life, empowering our merchants to deliver exceptional customer experiences. This highly cross-functional role will be collaborating closely with teams across Product, Marketing, Sales, Merchant Success, and more, ensuring the success of our products at every stage of their lifecycle. You’ll lead go-to-market strategies for a product line, including positioning, messaging, launch planning, sales enablement, and sustaining demand for the products within Loop’s platform.
We’re seeking an experienced, innovative, and results-oriented product marketer who is eager to make a significant impact.
At Loop, we believe that flexibility and choice are what allow you to do your best work. With our Blended Working Environment, you have options ranging from joining our HQ office (in Columbus, Ohio), opting into a Hub (a location with 4+ team members), or staying totally secluded (our version of remote). Our team is spread across the United States, select provinces in Canada (Ontario & British Columbia), and the United Kingdom. Wherever you live, you can create the work environment that best matches your preferences and lifestyle.
What You’ll Do:
- Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment and learn
- Develop positioning and messaging that differentiates Loop from our competitors and demonstrates an understanding of our customers needs
- Enable the sales team with world-class internal and external content (demos, decks, comparisons) that demonstrates the power of our products
- Collaborate across teams to build timely platform-wide, or industry specific, product pitches and content
- Develop an expert understanding of Loop’s features, use cases, and the markets we compete in and be able to demo our products effectively
- Drive competitive analysis for your product area and cross-functionally communicate with product, sales, and others to ensure our positioning is up-to-date
- Stay organized, be able to manage highly interdependent, complex projects and keep various work streams on track and stakeholders informed
Your Experience:
- Minimum of 3 years experience in product marketing (tech highly preferred)
- Have a track record of ideating and executing on innovative, impactful go-to-market tactics
- Can interpret usage data or market research to make decisions effectively
- Exceptional writing ability with an eye for storytelling and persuasive calls to action
- Demonstrated ability to collaborate and work cross-functionally with technical, analytical, and creative teams
- Excel at influencing across teams, harnessing disparate motivations to achieve a shared goal
- Comfortable presenting and influencing strategy to C-level executives
- Will become fascinated by our market and customer base and motivated by their success
- Can manage complexity well and are adaptable to change
- Appetite for driving impact and openness to new thinking
In a perfect world, Loop wouldn't exist. If we had our way, we'd live in a world where we're mindful about how we consume, we love every product we own, and we share values with the brands who create them. In reality, commerce isn't perfect and often breaks. Loop creates second chances.
We're starting by revolutionizing the post-purchase experience. We've taken one of the most fragile commerce interactions - returns - and turned it into something consumers actually love, and that deepens our connection to brands and products.
We take connection seriously on the inside, too. We're building a work experience that allows you to Be A Human First and prioritizes empathy and wellbeing. We view Loop as a special place in your career to shape the future of an industry and become a better person while doing it. You can grow faster here in a shorter amount of time - we'll give you space and trust you to fill it.
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