At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn was built to help professionals achieve more in their careers, and every day, millions of people use our products to make connections, discover opportunities to develop & grow their career, gain insights and be more productive. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology. Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.
We are looking for a creative and structured individual, passionate about go-to-market strategies, with experience of working in matrixed global organization. Based in Japan, you will collaborate closely with multiple groups of stakeholders and partners to drive adoption and growth of our products across the APAC region – through localized strategies, in-market activation and purely local GTM initiatives. You will play an essential role in our effort to grow LinkedIn’s Talent Solutions (LTS) business in the region, particularly in Japan.
If you have a track record of successfully delivering through strong collaboration & complex project management, and have a natural flair for innovation, this is the role for you!
As a Regional Product Marketing Manager, you will be a key member of our APAC Product Marketing team, with great opportunities to work closely with a variety of stakeholders and partners across LinkedIn’s largest business unit, in one of our fastest-growing regions.
Responsibilities
Land global Go-To-Market initiatives in the region, tapping into your local market and marketing expertise incl. product fit/local use case, Voice of Customer, Voice of Field, competitive intelligence, localization and translation of messaging/positioning.
Support LTS Japan-specific growth initiatives, partnering with global product marketing teams, regional sales leaders and cross-functional partners to drive adoption of our products for specific market, industry, segments incl. development of local narratives, building pitch decks, building local battlecards, etc.
Partner cross-functionally to assess support requirements for new product/ feature launches, and develop the sales momentum and sales enablement plans accordingly
Drive field activation and selling success strategies – partner with the broader marketing team and cross-functional partners (e.g. Go-to-Market Enablement, Insights) to build & deliver rep enablement programs, account prioritization strategies, narratives, case studies, rep roundtables, etc. that will address gaps/friction and drive revenue growth.
Contribute to our voice of market (Customer, Field, Competition) efforts for the region, and communicate market insights at regional and global levels, helping inform and influence product & sales strategy as relevant.
To be successful in this role, you will have to
Build strong relationships (with global peers - namely Product Marketing, Product Management, regional Sales leadership team, Business Operations and Strategy; and with local partners and stakeholders (Sales, Customer Success, Sales Operations, Insights, Go-to-Market enablement).
Be an expert in synthesizing product information into actionable, scalable strategies capable of demonstrating the clear value and/or needs of our customers and sales partners in the region.
Basic qualifications
5+years experience in go-to-market (marketing or sales) for B2B, SaaS, or high-tech environment.
Bachelor’s Degree in Marketing or equivalent
Bilingual fluency in Japanese and English, both verbal and written communications
Preferred qualifications
Complex project management, including experience in influencing internal and external partners
Stakeholder management in a highly matrixed and international organization
Problem-solving
Strong business acumen
Product Marketing experiences
Experience analysing complex data sets and performing quantitative and qualitative research.
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