At IMO Health, the Product Marketing Manager plays a pivotal role in driving go-to-market strategies that launch innovative products, enhance the adoption of existing solutions, and strengthen customer retention. Focused on our cutting-edge AI and life sciences offerings, this role involves close collaboration with product management, sales, commercialization, and marketing teams to develop impactful positioning and messaging that resonate with target audiences.
Reporting directly to the Director of Product Marketing, you will lead initiatives that drive demand, empower our growth team, and help shape the future of healthcare technology.
WHAT YOU'LL DO:
- Analyze market trends, customer insights, and competitor dynamics to anticipate needs, identify opportunities, and guide strategic decisions.
- Partner with product management to develop compelling product positioning, value propositions, and marketing strategies throughout the product lifecycle.
- Collaborate with the content marketing team to craft engaging messaging for campaigns, sales tools, and marketing materials.
- Work closely with the performance marketing team to inform targeting and communication strategies for events, digital marketing, and demand generation initiatives.
- Launch new products supported by insight-driven go-to-market strategies and strong cross-functional team collaboration Lead cross-functional teams to launch new products supported by data-driven strategies and flawless execution.
- Equip sales teams with the knowledge, tools, and resources needed to excel, acting as a product champion and trusted expert.
- Strategically manage and grow the commercialized product portfolio to meet and exceed business objectives.
WHAT YOU'LL NEED:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- A minimum of 5 years of healthcare product marketing experience, with a proven track record of developing and executing go-to-market strategies.
- Expertise in marketing SaaS products, particularly within life sciences or pharmaceutical markets.
- Comprehensive understanding of the technology product development process and product lifecycle management.
- Experience in conducting and leveraging qualitative and quantitative market research studies.
- Exceptional presentation, written, and verbal communication skills.
- Demonstrated success collaborating with cross-functional teams to drive business outcomes.
- Strong analytical mindset with the ability to use data to prioritize and inform decisions.
- Familiarity with the Pragmatic Institute framework or similar methodologies is a plus.
