The Role
As a Product Marketing Manager, you will help define the story behind our products while playing a crucial role in driving go-to-market execution and demand generation campaigns. This role is highly cross-functional and will require you to liaise with Product, Sales, and Marketing teams to be successful.
What will your day-to-day be like?
- Develop and Refine Product Messaging: Craft compelling, technical yet accessible messaging that highlights the value of client-side protection solutions, tailored to cybersecurity B2B buyers like CISOs, compliance, architects, and developers.
- Collaborate with Product Teams: Work closely with product managers and developers to understand feature sets, roadmaps, and technical differentiators, ensuring marketing aligns with the product’s capabilities and security benefits.
- Own Product Launches: Lead end-to-end planning and execution of product launches, coordinating with cross-functional teams to ensure timely delivery of announcements, positioning, and supporting materials.
- Create Go-to-Market Materials: Produce targeted content such as whitepapers, case studies, demos, and sales enablement tools in support of product releases.
- Engage with Sales Teams: Train and equip sales executives with technical insights, objection-handling strategies, and pitch decks to effectively sell to enterprise clients.
- Support Channel Partners: Create partner-specific resources like playbooks, training sessions, and co-branded collateral to empower resellers, integrators, MSPs, and QSAs to market and sell solutions effectively.
- Drive Campaign Execution: Support marketing campaigns, leveraging webinars, trade shows, and content to generate opportunities and build brand credibility.
- Measure and Optimize Performance: Track campaign KPIs (e.g., impressions, lead conversion) and product adoption metrics, using data to refine strategies and demonstrate ROI to stakeholders and partners.
Experience and Qualifications:
- A Bachelor’s degree in Marketing, Management, or Engineering, or equivalent work experience.
- Product Marketing and/or Marketing experience in a B2B tech company is highly preferred.
- Experience developing a Product Marketing strategy and being the liaison between technical and client-facing teams.
We believe you’ll succeed in this role if you are:
- Proficient at distilling complex technical product concepts into easy-to-understand Marketing messaging.
- Great at managing projects and ensuring high-quality and timely deliverables.
- An excellent communicator with solid presentation skills.
- Able to anticipate and quickly solve problems.
- A proactive and prolific thinker that brings a fresh perspective to the discussion.
- Passionate about technology.
- Fluent in English.
Our Commitment to You
- Immerse yourself in a dynamic space that challenges you to grow, both personally and professionally.
- Enjoy flexible work policies designed to help you seamlessly integrate your life with your career at Jscrambler.
- Play a vital role in our mission to enhance web security, becoming part of a startup that’s redefining the landscape of cybersecurity.
- Seize the chance to directly impact our business expansion and innovative solutions.
- Benefit from ongoing training and development opportunities to help you reach your full potential.
- Enjoy a range of adaptable benefits that cater to your unique lifestyle and needs.
