Who are We?
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to way-finding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.
Job Description:
Intersection is seeking a highly motivated and experienced Product Marketing Manager for our LinkNYC program. As the Product Marketing Manager, you will play a critical role in shaping the future of our innovative urban connectivity platform. You will be responsible for developing and executing a product marketing plan for LinkNYC to help ensure the product delivers maximum value for advertisers and grows LinkNYC’s share of the NYC digital OOH market. The role will include responsibility for crafting the product’s overall positioning, LinkNYC specific solutions for priority advertising verticals, and building solutions for advertisers. In addition, the role will help ensure that campaigns exceed advertiser expectations, allowing for renewals and upsells.
Key Responsibilities:
Product Positioning and Messaging:
- Develop, maintain and evolve clear, compelling, and unified positioning for LinkNYC that appeals to advertisers, community stakeholders, and the general population.
- Identify and codify opportunities to differentiate LinkNYC from other transit, street furniture, billboards, and other out of home advertising products
- Translate LinkNYC’s positioning into messaging that can resonate with all stakeholders
- Collaborate with cross-functional teams to ensure consistent messaging permeates all marketing and PR channels
- Attend sales meetings and market rides as necessary to provide advertisers with the “voice of the product”
Vertical Solution Strategy:
- Create and execute go-to-market plans for high priority LinkNYC verticals, including fashion/luxury, entertainment, and financial services
- Create proactive sales opportunities, off the shelf packages, perm opportunities, and programming that leverages LinkNYC’s unique capabilities and scale - i.e., advertising solutions that are truly differentiated from other OOH (e.g., Closing Bell for Finance)
- Determine necessary product adjustments that need to be made (across operations, engineering, content, pricing/packaging, data/analytics, and sales) to maximize LinkNYC’s advertising revenue in said verticals
- Partner with the measurement team to develop LinkNYC specific measurement solutions and case studies that prove LinkNYC’s impact
- Create guidelines and best practices for post campaign reporting for different advertising clients
- Ensure we have compelling case examples for LinkNYC campaigns
- Work with the various teams to make sure the vertical strategies are adopted and deployed
Product/Project Management:
- Develop subnetworks within the LinkNYC network (e.g., luxury, entertainment) and ensure these networks are properly set up and supported
- Project manage large scale sponsorships, perms, and impression banks as required
- Collaborate with CityBridge management, operations, product, ad ops, marketing, and sales teams to ensure cross functional advertising projects are completed (e.g., new ad products, repair prioritization, subnetworks)
Qualifications:
- Bachelor's degree in marketing, business, or a related field
- Minimum of 5 years of experience in product management and/or product marketing in media / technology
- Strong understanding of product positioning, pricing, and messaging.
- Excellent written and verbal communication skills
- Proven ability to work collaboratively in cross-functional teams
- Attention to detail - must be both creative and precise
- Analytical mindset with proficiency in data analysis tools
Total Cash compensation: $80,000 - 120,000
At Intersection we celebrate every voice that makes us unique and every perspective that makes us grow. It’s our shared responsibility to create an equitable environment where every employee contributes to the culture of the company. Our products and offerings impact cities across the world and it’s our goal to represent the diversity and differences that make cities special. We will be relentless in that pursuit, because together we are better. We encourage applications from all qualified individuals without regard to race, religion, creed, color, national origin, nationality, citizenship status, ancestry, age, sex, marital status, domestic partnership status, civil union status, affectional or sexual orientation, gender identity or expression, genetic predisposition or carrier status, military status/service, veteran status, mental or physical disability, and all other legally protected characteristics.
