Abacus Works is looking for a Product Marketing Manager to work on Hyperlane, the first permissionless interoperability layer.
The Hyperlane protocol is pioneering permissionless and modular interoperability. Providing developers with an API to connect between blockchains, Hyperlane is the first tool that allows anyone to add interoperability capabilities to any chain, without having to deal with any gatekeeping! Hyperlane's modular security stack means developers can configure and customize their security to their needs, always remaining in control.
In this role you will:
- Own the planning and execution of all marketing campaigns, ensuring that messaging, timing, and strategy align with product and business goals.
- Work closely with Marketing, Content, and Communications teams to create compelling narratives, calendars, and content strategies.
- Manage communications with partners using Hyperlane to promote their use cases and create joint marketing campaigns.
- Partner with the Product Manager and Engineering teams to understand product features, target audiences, and usage scenarios.
- Provide the Business Development team with tailored marketing and sales collateral to support external partnerships and drive product adoption.
- Conduct market and competitive research to inform strategies, staying up to date on trends and industry developments.
- Measure the success of campaigns and use data-driven insights to optimize future marketing efforts.
For this role you have or are:
- 3+ years of Product Marketing experience (Product Manager background is a plus).
- Deep understanding of the cryptocurrency space, blockchain technology, and decentralized ecosystems.
- Ability to translate complex technical concepts into clear, concise marketing materials.
- Proven experience managing cross-functional projects and dependencies across teams.
- Ability to generate innovative marketing ideas and campaigns to drive product adoption.
- Ability to multi-task, prioritize, and execute efficiently in a fast-paced startup environment.
- A sense of urgency in delivering results and meeting deadlines.
Nice to have:
- Experience working in a startup environment.
- CS degree or technical background.
