Product Marketing Manager

Product Marketing Manager - Freshworks Neo Platform, Analytics

Job Description

We’re on the lookout for a product marketing manager to lead the development and execution of marketing strategies for Freshworks Analytics. Our ideal candidate is a self-driven, experienced B2B product marketer with proven success in the domain of analytics and business Intelligence. Serving as a connector between various teams, this person must excel in both strategic planning and tactical execution.

Responsibilities:  

• Product messaging and positioning –  Develop product messaging & positioning that resonates with internal stakeholders, customers, and differentiates our offering in the market.

• Content  – Lead the content strategy & creation charter to develop top, mid, and bottom of funnel content for the offering.

• GTM enablement – Work with various teams to plan & execute programs that communicate value propositions, provide high-value sales tools, and focused training to help them excel.

• Market, customer, and competitive analysis - Be the expert on the customer, the industry/technology trends, and the competitors in the market.

• Product and feature adoption - Drive adoption of the offering amongst the customer base using various strategies and tactics including feature launches, support articles, webinars, website, and more.

• Evangelism – Serve as the primary advocate and go-to thought leader for the offering when engaging and influencing customers, partners, analysts, and other key stakeholders.

 Graduate degree with 10+ years prior experience in a similar position, with minimum 5 years experience in working with and managing any SaaS based analytics and business intelligence tool/technology. 

• Ability to understand complex technology and translate it into simple & easy marketing content. 

• Proven experience in building marketing plans, buyer persona/ideal customer profile, and liaising with senior stakeholders.

• Excellent communication skills in English - written, verbal, and presentation skills, with an eye for quality and attention to detail.

• Ability to collaborate with diverse cross-functional teams, across geographies; including top management, product, engineering, operations, sales, and marketing.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.