Product Marketing Manager - Financial Crime Data

At ComplyAdvantage, we're dedicated to empowering organisations in the fight against financial crime. As the leading provider of AI-driven financial crime risk data and detection technology, we specialise in neutralising the risks associated with money laundering, terrorist financing, corruption, and other financial crimes. Our solutions leverage the world's only global, real-time database of individuals and entities, assisting over 1,000 companies in comprehensively assessing the risk of their business associations.

With global hubs in New York, London, Lisbon, Singapore, and Cluj-Napoca, and backing from esteemed investors such as Goldman Sachs, Ontario Teachers, Index Ventures, and Balderton Capital, we've experienced significant growth since our inception in 2014. Our commitment to fostering a culture of collaboration, curiosity, and accountability underscores our mission to combat financial crime effectively.

The Role

As the Product Marketing Manager for fincrime data at ComplyAdvantage, your primary responsibility is to strategically package and position the fincrime data offerings provided by ComplyAdvantage. You will lead efforts to articulate the unique value and relevance of our data assets, which are integral components of anti-money laundering and financial fraud prevention initiatives for financial institutions.

Your role entails leveraging your expertise in fincrime data, including economic sanctions, watchlists, politically exposed persons (PEPs), adverse media, and ultimate beneficial ownership, to highlight the significance and efficacy of our data solutions. Your focus will be on elucidating the depth, accuracy, and actionable insights inherent in ComplyAdvantage's fincrime data offerings.

Through collaboration with cross-functional teams, you will develop comprehensive strategies to position ComplyAdvantage's data as indispensable resources for financial institutions seeking to enhance their KYC and third-party due diligence screening processes. Your efforts will drive awareness, adoption, and trust in our fincrime intelligence, ultimately empowering organisations to mitigate financial crime risks effectively.

Responsibilities

• Develop and execute a comprehensive, global data positioning strategy aligned with business objectives, product/market needs all aligned on our company’s vision. Work directly with Product leaders to understand their data outcomes and engage with sales and GTM leaders to bring our data story to life. 
• Collaborate cross-functionally to develop comprehensive go-to-market strategies that effectively showcase the value proposition of our data assets.
• Regularly engage with industry analysts to seek insights and keep them informed of ComplyAdvantage's ongoing efforts to scale and enhance the quality of our data.
• Respond to RFIs (Requests for Information) from industry analysts and contribute to RFPs (Requests for Proposals) from prospective clients, highlighting the unique advantages of our data solutions.
• Periodically communicate data updates and initiatives internally, ensuring alignment across the organisation, and train customer-facing staff on effective positioning strategies for our data offerings.
• Monitor the competitive landscape, analyse competitor activities, and distil intelligence to draw actionable insights, sharing findings internally in a timely manner.
• Develop and maintain a high-quality set of customer-facing collateral that effectively packages our data offerings, highlighting their unique capabilities in addressing customer needs.
• Continuously assess and refine marketing strategies based on market feedback, industry trends, and evolving regulatory requirements to ensure the ongoing relevance and competitiveness of our data solutions.
• Work collaboratively with internal Subject Matter Experts (SMEs) and content marketing teams to develop world-class thought leadership content that showcases ComplyAdvantage's vision for future-proof risk intelligence.

Success in the First 3 Months

• Established Understanding: Develop a comprehensive understanding of ComplyAdvantage's fincrime data offerings, including economic sanctions, watchlists, politically exposed persons (PEPs), adverse media, and ultimate business ownership.
• Engagement with Stakeholders: Foster strong relationships with internal stakeholders, including product management, sales, marketing, and content marketing teams, to collaborate effectively on packaging and positioning fincrime data solutions.
• Competitive Landscape Analysis: Monitor and analyse the competitive landscape, distilling intelligence to draw actionable insights and sharing findings internally in a timely manner, enabling the organisation to stay ahead in the fincrime and financial crime prevention space.
• Customer-Facing Collateral: Develop and maintain a high-quality set of customer-facing collateral that effectively packages ComplyAdvantage's fincrime data, highlighting its unique capabilities in addressing customer needs and differentiating it from competitors.

Qualifications

• Demonstrated expertise in fincrime data, including a thorough understanding of economic sanctions, watchlists, politically exposed persons (PEPs), adverse media, and ultimate business ownership, preferably within the financial services industry.
• Proven track record in product marketing, with a focus on packaging and positioning data solutions to meet the specific needs of financial institutions and fincrime requirements.
• Strong analytical skills with the ability to distil complex information into compelling value propositions and actionable insights for target audiences.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams and engage with industry analysts, regulators, and prospective clients.

Preferred Experience

• Familiarity with industry analyst relations, including responding to RFIs (Requests for Information) and contributing to RFPs (Requests for Proposals), to effectively communicate the unique advantages of fincrime data offerings.
• Background in monitoring and analysing the competitive landscape to identify emerging trends, opportunities, and threats, and translating insights into actionable recommendations for internal stakeholders.
• Proven ability to develop and maintain high-quality customer-facing collateral that effectively communicates the value proposition of data solutions and highlights their unique capabilities in addressing customer needs.
• Prior experience working with internal Subject Matter Experts (SMEs) and content marketing teams to develop thought leadership content that showcases the organization's vision and expertise in fincrime and financial crime prevention

Benefits

• Equity participation in our innovative mission to combat financial crime.
• Unlimited Time Off Policy to promote work-life balance and well-being.
• We embrace a hybrid approach that requires employees to be in the office for two days a week. We strongly believe that this approach fosters collaboration and enables the building of meaningful relationships. 
• Opportunities for collaboration and career development with smart, like-minded professionals.
• Annual learning budget to support professional growth.
• A home office budget to support working from home.
• Enhanced parental leave and childcare benefits.
• Life insurance and medical coverage through Vitality, including pre-existing conditions.
• Pension contribution through The People's Pension.

Join us in our mission to empower organizations in the fight against financial crime, and be part of a dynamic product marketing team that’s committed to excellence