About us
Lemonway🍋 is a pan-European Payment Institution offering a solution dedicated to marketplaces, and alternative finance platforms looking for a payment processing and collection system on behalf of third parties in a secure and regulated framework. Regulated by the ACPR and benefiting from the European passport in 29 countries, Lemonway is based in Paris and Hamburg.
400 marketplaces already trust Lemonway. The FinTech manages 1.3 million wallets for users of its partner platforms and has raised €50m from Breega, SpeedInvest, and Toscafund.
The company has over 150 Lemonheroes of 21 different nationalities🌎, an average age of 32, gender parity, a great ambition and, above all, a crazy energy.
About the position
As Product Marketing Manager, you will report directly to the Head of Marketing and Communications. Your main responsibilities includes:
Positioning & Go-To-Market Strategy
- Participate in the definition of the Go-To-Market strategy for each new features/modules that Lemonway launches (value proposition, persona definition, pricing strategy, business targets).
- Design relevant product marketing kits (Sales decks, Demos, Product Webinars, Blog articles...) to support the Go-To-Market strategies and the selling process of our payment solution.
Product Launch [Mix Marketing] & Sales Enablement
- Assemble a launch calendar for each customer-facing feature or product impacting business outcomes.
- Coordinate the release and communication with Marketing, Sales, Payment and Product up until feature launch
- Communicate the value proposition of the solution to the sales team
- Ensure we tell a consistent story from website pages, marketing content, to product copy, in a way that resonates with our customers
- Support the Digital Marketing Squad and Regional Sales teams in their acquisition strategy (guidelines, presentations, announcements…)
Market & Competition Analysis
- Perform continuous monitoring and analysis of market and competition
- Collect actionable prospects, and customers feedback from the Sales teams that Product teams can leverage in the Product Roadmap.
- Become the “Voice of the Market” in the team, in the Sales & Marketing Department and the company
