Who We Are
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Learn more at www.verve.com.
Who You Are
We’re looking for a passionate, driven Product Marketing Manager to help us drive and scale go-to-market efforts for our performance-focused ad marketplace. You will be a part of the global product marketing team, driving initiatives that impact the buy-side customers like demand-side platforms (DSPs), agencies and advertisers. From validating product-market fit to driving adoption among internal and external stakeholders, we expect you to bring a good balance of analytical (market research, adoption KPIs) and creative skills (copywriting, design, communication) to an established ad tech company with a growing team.
This is an exciting opportunity to join an international company with a diverse workforce in over 20+ offices globally.
This is a hybrid position with three days per week in our Berlin and Hamburg offices. Outside these cities, the position can be filled remotely within Germany.
What You Will Do
Own core product marketing deliverables for a comprehensive go-to-market launch of products or features across different release tiers on the performance marketplace
Work with the stakeholders including the General Manager, Product Managers and Sales leadership to ensure cross-team alignment of launch activities that are geared towards performance marketers
Own the creation of all assets required for product messaging and positioning, sales training and product demos, demand generation and product branding
Assist Product Management in identifying customer segments and validating user stories for product and feature releases. Identify market segments and buying criteria that can inform product or market launches and accelerate demand generation activities
Own and manage competitive research initiatives, including researching competitors, helping develop competitor battle cards, and maintaining an ongoing competitive intelligence document
Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages on the Verve website
Work with corporate marketing to define content adoption metrics, and identify thought leadership opportunities
Research industry trends, follow relevant news and present actionable findings to the marketing and product leadership
Organize monthly training sessions for sales to ensure market readiness
