Lead both the inbound and outbound marketing activities to provide strategic oversight and message creation for assigned service lines. The Eurofins Product Manager drives market growth in strategic verticals by leading and managing research, communications, campaigns, ad buys, digital content, technical publications, and sales communication supporting the industry. The position requires exceptional communication skills, creative thinking, and depth of industry knowledge. A successful Product Marketing Manager is a team player who works with the marketing team and collaborators to create and build marketing initiatives, help develop strategies and communication plans, and differentiate Eurofins' services across the North American food market
Essential Duties and Responsibilities:
- Demonstrates and promotes the company vision
- Regular attendance and punctuality
- Identifies and analyzes market trends and industry activities for growth opportunities.
- Collaborates with Eurofins businesses to create marketing strategies and tactics to support business objectives and to keep projects and expectations on track.
- Is an expert for the Eurofins food, feed, and dietary supplement services portfolio and corresponding capabilities within the lab network.
- Develops compelling content that resonates with current and future customers.
- Leads cross-functional teams to create and refine content to prescribe Eurofins thought leadership and promote its services.
- Develops value propositions, marketing tools, and campaigns to attract new prospects and customers.
- Conducts all activities in a safe and efficient manner
- Performs other duties as assigned
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skill or ability required.
- Bachelor's degree in marketing or a scientific discipline such as chemistry, molecular biology, microbiology, food science, or similar field.
- 8-10 years of experience in the food industry
- Minimum 3 years of experience in a customer-facing role (marketing, sales, client services, etc.)
- Demonstrated success at building customer relationships and understanding customer needs
- Excellent understanding of scientific principles.
- Ability to collaborate with colleagues at all levels of the organization.
- High competency in organizational, project management, and negotiation skills.
- Ability to manage multiple simultaneous priorities to meet aggressive deadlines in a high-volume work environment.
- Effective listening skills with the proven ability to be self-directed and work independently and in a team environment.
- A commercial mindset with the ability to drive change.
- Excellent written and oral communication skills with the ability to communicate key technical concepts effectively (in English).
- Working knowledge of sales processes and best practices.
- MBA is a plus.
- Product management experience within the food and nutrition testing sector.
- In-depth knowledge of the nutritional chemistry and contaminant testing market or the food safety and microbiology testing market.
- Working knowledge of Marketing Automation platforms and CRMs
- Demonstrated experience launching and marketing new products and services to a scientific B2B market.
- Excellent full time benefits including comprehensive medical coverage, dental, and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.
