Product Marketing Manager, EMEA

Klaviyo helps companies of all sizes power smarter digital relationships with their customers. With customers across industries, geographies, and sizes, Klaviyo needs specialized product marketers who know each audience inside and out, and can lead the go-to-market strategy for those audiences— both that we work with today, and the ones we will work with in the future.

We are hiring our first product marketer for EMEA. This person will be responsible for helping develop and execute the go-to-market strategy for our EMEA audiences and be a key driver of Klaviyo’s revenue growth in 2024 and beyond. Based in the UK, this role will report into the Segment PMM team (primarily in US) and partner extremely closely with the EMEA GTM team.

How you’ll make a difference:

• Developing and executing go-to-market strategies to drive growth in our key geographies in EMEA — including reporting on how we’re tracking towards goals, determining which levers are most important based on that data, executing on those prioritized opportunities, and evolving the strategy based on market response.
• Identifying and acting on key differences between North American and EMEA-based target audiences and competitors.
• Crafting differentiated and resonant positioning & messaging informed by thorough knowledge of our industry, our customers, and our competitive landscape.
• Partnering closely with the EMEA sales team to help them surpass their targets — including building out materials like presentations and one-pagers, and enabling the sales team to use them effectively.
• Deeply understanding our customers, developing insights on personas, buyer journeys, and ideal customer profiles, and educating the company on those insights.
• Supporting the EMEA marketing team in reaching and converting our segments effectively — working on integrated campaigns, country-specific websites, and our demand generation and content initiatives, as well as developing assets for awareness and conversion.
• Gathering feedback from customers, prospects, and partners to inform product strategy, refine messaging, and identify opportunities.
• Collaborating with product, customer success, sales, and marketing teams to ensure alignment on priorities, positioning, and messaging.

Who you are:

• 7+ years of experience in product marketing roles, with at least one role in B2B SaaS. You should know what great looks like, what playbooks to use, and how (and when) to go beyond the traditional playbook.
• Outstanding written and verbal communication skills.
• Strong analytical skills with the ability to leverage data to inform decisions and measure performance.
• Strong strategic skills and a holistic understanding of go-to-market functions. 
• Proven ability to build strong cross-functional relationships.
• Ability to thrive in a fast-paced, dynamic environment.
• Familiarity with e-commerce, digital marketing, and customer data platforms is a plus.

Why join us:

• We’re an innovative, mission-oriented, and customer-obsessed company, driving meaningful impact for entrepreneurs and businesses worldwide.
• We offer a competitive salary and benefits package — as well as free books, a great learning & development stipend, generous parental leave, and more. 
• We have a collaborative and inclusive company culture that values creativity and diversity, and a PMM team that is incredibly tight-knit and supportive. 
• Love learning and growing? We do too. We have plentiful opportunities for professional development and career advancement.

Klaviyo in EMEA
As part of the Klaviyo team you will be looked after with some great benefits locally in EMEA including equity for all, private health cover for you and discounted for your household, financial and professional coaching, a generous annual learning allowance (£2.5k), 22 weeks full pay primary caregiver leave (16 week secondary), and free books (yes, any books!) to name a few.
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