Product Marketing Manager

About Digital Asset

Digital Asset helps the world’s largest financial institutions, market infrastructure, and technology providers to create tokenization solutions that unlock synchronized finance on the Canton Network. Our vision is to create a global economic network of interconnected businesses, where value flows without friction.

At the core of our service offering is Daml, the leading blockchain platform for building regulatory-grade tokenization applications that interoperate and unlock the exponential power of connection across financial markets. 

Today, the top 10 leading global investment banks use our technology, creating and participating in applications that enable 8X more issuance of real-world financial assets than any other blockchain. In the next phase of our journey we are focused on the continued growth and adoption of the Canton Network and are looking for a proven product marketer to help Digital Asset capture the transformational opportunities that lie ahead.

Digital Asset is a global company with offices in New York, London, Budapest, Zurich, Hong Kong, and Sydney.

As we grow our team, we will maintain the dynamic, collaborative and pragmatic way of working that has grounded our efforts from the beginning. If you seek to develop solutions others have yet to contemplate, this opportunity may be right for you!

The Opportunity

Reporting to the Product Marketing Director, the Product Marketing Manager will work cross-functionally and globally to bring the ‘voice of the customer’ into our marketing programs, and the ‘voice of our product’ to the market. By developing GTM (go-to-market) marketing strategies, messaging and content for different sales and marketing channels, we aim to educate internal teams, prospects, and partners in order to drive sustained demand for our solutions. 

The ideal candidate will be a self-starter, comfortable in ‘build mode’ but able to thrive in a fast-paced startup environment. Bring your great people skills as strong communication is a must in our team-oriented work space that thrives on resourcefulness, collaboration, and agility.

Candidates MUST reside within commuting distance to our New York City headquarters for access on a flexible, hybrid schedule.

Key Responsibilities 

• Translate product positioning into compelling content for different audiences and marketing programs to drive education and demand.
• Drive client and prospect research to support messaging and positioning, sales and partner enablement and feedback into product teams.
• Work cross-functionally internally, as well as with agencies and partners, to create impactful materials - from explainer videos and product demos, to written explainers, blogs and infographics.
• Create, manage and share competitive intelligence and sales battlecards.
• Drive the creation, scale up, and maintenance of sales enablement and business development tools, including infobriefs, FAQs, product and sales decks, and product demonstrations.
• Work with sales and field teams to identify and measure the impact of sales enablement content and continually improve its effectiveness and adoption.
• Deliver a content calendar aligned to key product and go-to-market themes, differentiators and prospect education requirements.
• Ramp up analyst relations activity, driving more analyst inquiry time, supporting engagements, and building relationships to keep core analysts engaged and up to date.

Key Criteria

• 5+ years Product Marketing experience, preferably working with global teams.
• Experience working in a fintech, payments, or capital markets environment.
• Familiarity with the purpose and function of blockchain.
• Understanding of tokenization and institutional crypto markets.
• Willingness to learn, adapt, and to get up the learning curve quickly.
• Excellent verbal and written communication skills. 
• Strong writing skills and track record of delivering impactful marketing content.
• Experience producing, executing and measuring impact of product marketing content.
• Adept at taking complex ideas and translating into easy to digest content and messages.
• Proven ability to own, manage, and report on various projects simultaneously. 
• Keen focus on goals, deadlines, and deliverables.
• Strong interpersonal skills with confidence to both ask questions and to share ideas.
• Comfortable in a hands-on environment where everyone is equally vested in driving success.
• Able to adapt quickly and effectively to a change in strategy or scope.
• Bachelor’s degree in marketing, business or related discipline, OR equivalent work experience.

      Bonus points if you have: Product Marketing Alliance Core Certification  

Pay Transparency: The estimated salary range for this role, based in our New York City office, is $150,000 to $165,000. The range may vary if based outside the New York tri-state area (New York, New Jersey, and Connecticut). Base salaries are determined during our interview process, during which we assess the candidate's experience, skills and capabilities against internal peers and the scope and responsibilities of the position.

NO AGENCIES PLEASE!

Connect With US

This is a rare opportunity to help define an industry and join a dynamic team of technology innovators.

Digital Asset is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, religion, sexual orientation, age, disability, citizenship status, veteran status or any other basis protected by applicable law. If and as required by applicable law, all persons hired to work at Digital Asset will be required to verify identity and eligibility to work in the location for which they have an offer to work and to complete the necessary employment eligibility verification documents upon hire. Applicants with disabilities who require accommodation should contact [email protected].

As part of our commitment to equal opportunity, Digital Asset believes that all employees should receive equal pay for equal work and is committed to this principle in its pay structure. DA also offers family-friendly benefits in addition to flexible work arrangements.