Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch CPaaS! We are seeking a passionate and proven highly skilled Product Marketing Manager to join our hardworking CPaaS product marketing team. Reporting to our VP of Product Marketing, you will play a critical role in driving the success of our Developer Experience initiatives. Yyou will own the product marketing strategy for developer-focused APIs, starting with our SMS offering. You are a strong collaborator who enjoys rolling up your sleeves on messaging, positioning, campaigns, and enablement. This role will partner closely with Marketing, Product, and Sales to support both self-serve and developer-focused initiatives that drive continued growth for Sinch.
Responsibilities:
- Define and implement a cohesive marketing strategy that positions Sinch as a leader in messaging and email APIs for developers
- Product Positioning and Messaging: Collaborate with cross-functional teams, including Product Management and Engineering, to define and refine product positioning and messaging for developer-focused initiatives. Clearly articulate the value proposition of our CPaaS platform to developers.
- Create and maintain a full set of product marketing collateral for Sinch developer products, including updated messaging, positioning, and personas
- Develop product content for external and internal audiences, such as website pages, blog posts, one-pagers and community materials
- Competitive analysis, consistently stay aware of the competitive market, forces and opportunities.
- Collaborate with cross-functional teams for go-to-market planning, product strategy, marketing campaigns, sales enablement and more
- Drive net-new user acquisition as well as cross-sell within our existing customer base
- Launch new product features and identify new ways to drive engagement for existing features
- Advocate for our customers and become an authority on our competition to ensure our products our accurately positioned in the market
- Measure, analyze and optimize programs to deliver better business outcomes
Requirements
- 5+ years in product marketing at technology companies
- Experience marketing and selling to developers is mandatory
- Phenomenal collaborator who can bridge the gap between product, marketing and sales team
- Critical thinker with excellent writing and presentation skills
- Strong analytical skills and ability to develop recommendations based on product, customer, and market data
- Willingness to learn and demo our products
- Comfortable working with a distributed team that spans multiple regions and time zones
- Ability to travel if needed
- Have a sense of humor
Benefits
