The Platform Marketing Manager will be responsible for setting the strategy and developing marketing plans for products across the Cricut platform. Duties will include data-driven product launch planning, campaign development, project management and building cross-functional partnerships. The ideal candidate will work closely with product management, creative, data science, digital marketing, social media, education and software/UX teams to ensure the success of programs supporting products on our platform.
- Develop data-driven marketing strategies for one of Cricut’s primary product platforms
- Define marketing plans and programs necessary to hit annual targets, report on effectiveness of those efforts
- Achieve overall goals associated on a quarterly, annual, and long-term basis as defined by the Leadership Team; help build the business dashboard with key indicators
- Develop an in-depth understanding of the target audience, ensuring the plans are relevant and impactful
- Partner with corporate and digital marketing, ecommerce, and channel marketing teams to integrate programs driving awareness, consideration, and conversion
- Work closely with Product Management team to develop marketing plans, messaging, and creative assets to support Cricut product launches for one of Cricut’s primary product platforms
- Collaborate with Consumer Insights Team to understand consumer needs and pain points
- Serve as key point person to manage messaging communication around in-market products
- Stay on top of the latest consumer trends, technologies, and competitor activity
- Bachelor’s Degree in business, marketing, or related field; an MBA is a plus
- 5-7 years progressive marketing experience (consumer goods experience preferred)
- Marketing – experience in developing marketing plans, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics
- Experience partnering with cross-functional teams to introduce and announce new products, features and/or programs
- Strong project management and interpersonal skills; ability to juggle multiple projects at one time and self-prioritize workload
- Excellent verbal and written communication skills
- Attention to detail and ability to work with focus to meet tight time schedules
- Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences
- Working at all levels – proven ability to drive strategic thinking about the overall marketing strategy as well as focus on the executional details
- Experience planning market research including development of consumer surveys and conducting online and in-person interviews
- Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness
What to Do Next: Please attach your resume, cover letter and include links to your portfolio or other social presence. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information.
Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.
