Product marketing at Moneytree is the driving force behind getting our products to market - and keeping them there. We see Product marketing managers as the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.
At Moneytree, we help people share their confidential financial information with trusted third parties. Our technology is used by major banks, accounting software companies and fintech companies in Japan. Key clients include Mizuho, SMBC, Mitsubishi UFJ Nicos, TKC and Yayoi, and our apps are used and trusted by millions of people around the world.
We will give you the freedom and responsibility to do your greatest work. We will provide the best tools and trust you to use them effectively. We are flexible, supportive, meritocratic and expect you to grow as a professional.
In this role you will
- Own product positioning and messaging
- Develop and execute go-to-market plans for new and existing products, including messaging and positioning, target audience definition, and marketing campaign development.
- Conduct market research to understand the competitive landscape and customer needs.
- Collaborate with product management, sales, marketing and other cross-functional teams to develop effective marketing strategies.
- Responsible for establishing KPIs for Marketing campaigns and evaluate performance / success in regular intervals
- Develop sales enablement materials, such as sales decks and battlecards, to help sales teams sell the product effectively.
- Serve as a subject matter expert on our products and market, both internally and externally.
- Develop thought leadership content, such as blog posts and webinars, to establish our company and product as industry experts.
- Conduct win-loss analysis to understand why customers are choosing or not choosing our product.
- Update go-to-market plans based on market feedback and learnings from previous campaigns.
- Own the customer journey, identify leaks and work with key teams to optimize its performance
- Report regularly on product marketing success
- Analyze data and metrics to measure the effectiveness of marketing campaigns and make data-driven decisions to optimize future campaigns.
- Work with product managers and commercial teams to establish pricing for products
In the first 30/60/90 days, some of your expected deliverables include
- First 30 days:
- Get up to speed on the product: Spend time getting to know the product inside and out, including its features, benefits, and target audience. This will involve meeting with key stakeholders in the product team and potentially attending product demos and customer meetings.
- Develop a deep understanding of the market: Spend time researching the market and understanding the competitive landscape. This will involve analyzing industry reports, conducting customer research, joining/reviewing sales calls and reviewing competitor websites and marketing materials.
- Develop a go-to-market plan: Start developing a go-to-market plan. This plan should include key messaging, positioning, and target audiences for the product.
- Begin developing marketing collateral: Start creating marketing collateral, such as product sheets, case studies, and white papers. These materials should align with the messaging and positioning developed in the go-to-market plan.
- First 60 days:
- Identify and release a measurable change within our customer journey.
- Launch marketing campaigns: Begin executing marketing campaigns to promote the product. This might include email marketing, social media campaigns, and webinars.
- Refine messaging and positioning: Based on early feedback from customers and stakeholders, refine messaging and positioning for the product.
- Measure campaign effectiveness: Begin tracking the effectiveness of marketing campaigns using metrics such as website traffic, email open rates, and conversion rates.
- Create sales enablement materials: Based on key learnings develop sales enablement materials such as sales decks and battlecards to help sales teams sell the product.
- First 90 days:
- Optimize marketing campaigns: Use data collected in the previous 60 days to optimize marketing campaigns and improve results.
- Develop thought leadership content: Develop thought leadership content such as blog posts and webinars to establish the product and company as industry experts.
- Conduct win-loss analysis: Conduct win-loss analysis to understand why customers are choosing or not choosing the product.
- Update the go-to-market plan: Based on the results of marketing campaigns and win-loss analysis, Update the go-to-market plan to reflect new insights and learnings.
We are looking for
- Someone who can drive experiences with data.
- Someone who has experience with iteration/continuous improvement.
- Someone comfortable with ambiguity. Creating structure where none may exist..
Location & Benefits:
- Working remotely from anywhere in Japan
- Flexible work hours without core time (Common working hours: 10am - 4pm at JST)
- Employee stock option program participation.
- Referral bonus 250,000 JPY per successful hire.
- Communication allowance (10,000 JPY/month).
- Remote work allowance (3000 JPY/month).
- 20 annual paid leave.
- 10 annual sick and care leave.
- Health and social insurance support.
- Ability to work from overseas for short periods.
- Learning support.
Tech Stack
- Hubspot
- Webflow
- Hotjar
- Surveymonkey
- Google Analytics
Report to
- Director of Layer 2 Vertical
There are two ways to join Moneytree, apply for the right role, or be the right person and let us find a role for you. We encourage you to get in touch if you are resourceful, have a passion for creation, value integrity and strive to always do your best work.
