About BiggerPockets
BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. We offer content, tools, and social networks for our growing community of over three million members. Our mission at BiggerPockets is to help people achieve financial freedom through real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, and a supportive community.
Position Overview
We are seeking a dynamic and results-driven Product Marketing Manager to join our growing marketing team. This individual will play a critical role in shaping and executing marketing strategies for our consumer-focused products, helping to build awareness, drive product adoption, and increase customer retention. The ideal candidate is a strategic thinker with a deep understanding of consumer behavior, strong experience in product marketing for consumer products, and a passion for driving growth.
Are you ready to participate in growing the future of real estate investing? If so, we would love to hear from you!
Key Responsibilities
- Product Strategy & Positioning
- Work closely with product, sales, and customer success teams to develop clear, compelling positioning for new and existing products.
- Define key consumer segments and their needs, identifying the most effective ways to reach and engage them.
- Lead the creation of product messaging, including value propositions, product benefits, and customer use cases.
- Go-To-Market Planning
- Lead the go-to-market strategy for new product launches and feature releases.
- Develop and execute integrated marketing plans to drive product awareness, adoption, and engagement.
- Collaborate with cross-functional teams to align on product launch timelines, promotional activities, and sales enablement tools.
- Campaign Execution
- Plan, execute, and optimize marketing campaigns across multiple channels (email, social, paid media, content, etc.) to support product growth and customer engagement.
- Measure and report on campaign performance, using data to continuously improve strategies and tactics.
- Manage budgets and resources to ensure campaigns are executed on time and within budget.
- Customer Insights & Feedback
- Leverage customer feedback, surveys, and analytics to understand consumer pain points, motivations, and behaviors.
- Continuously monitor market trends, competitor activities, and industry shifts to stay ahead of market demands.
- Regularly interact with customers to gather qualitative insights and ensure that marketing initiatives align with their needs and preferences.
- Cross-Functional Collaboration
- Partner with Product, Design, Content, and Analytics teams to ensure consistency in messaging, brand positioning, and marketing efforts.
- Work closely with the Customer Success team to drive product adoption, retention, and customer advocacy.
- Support the sales team with product collateral, competitive intelligence, and training.
Experience
- 7+ years of experience in consumer product marketing, preferably within a SaaS or digital product environment.
- Proven track record of successful go-to-market strategies and campaign execution.
- Experience working in real estate, financial services, or a similar industry is a
- Strong understanding of consumer behavior and digital marketing channels (email, social media, SEM, content marketing, etc.).
About You
- Excellent written and verbal communication skills, with the ability to translate complex product features into clear, compelling messaging.
- Data-driven mindset with strong analytical skills and experience using analytics tools (Google Analytics, Amplitude, Mixpanel, etc.) to track and measure campaign performance.
- Project management experience, with the ability to manage multiple initiatives simultaneously.
- Highly collaborative and able to work cross-functionally with product, sales, customer success, and other teams.
- Creative and innovative thinker who can come up with fresh ideas to drive product growth.
- A strong understanding of how to build and maintain customer relationships, and a passion for delivering an exceptional customer experience.
- Ability to thrive in a fast-paced, entrepreneurial environment.
Location
Schedule
- Hybrid - 3 days per week in office (Monday - Wednesday)
Salary
- The salary range for this job position is $130,000 - $150,000 based on experience
- There is potential for a 10% yearly bonus based on company performance
BiggerPockets is proud to be an EOE/Veterans/Disabled/LGBTQ+ employer.
- We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factors.
- We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Benefits
- Medical, dental, and vision benefits
- Office snacks & beverages
- Tuition reimbursement & career development
- 401k package
- Paid parental leave
- Flexible Paid time off
- 12 company-paid holidays per year
- Community service & volunteer opportunities
- Amazing team & fun culture with lots of team events
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