We are a leading cybersecurity company working to fundamentally disrupt the way online investigations and intelligence gathering are conducted. This discipline is formally known as OSINT (Open Source Intelligence), and it is the rapidly growing field for gathering and analyzing information from public sources such as social media, websites and the dark web to assess threats, answer questions and make decisions. Businesses and government agencies use this information to gauge security risks, protect against fraud and information leaks, maintain national security, and conduct criminal investigations.
More than 700 of the largest, most at-risk commercial enterprises and government agencies trust Authentic8’s Silo for Research SaaS platform. It is the market-leading solution for conducting secure and anonymous digital investigations and intelligence work across the surface, deep and dark web.
We’re looking for a versatile, content-focused Product Marketing Manager who possesses the technical acumen and strong content creation experience to meet our buyers and users on their terms at various stages of the marketing and sales funnel.
The ideal candidate has:
- The cybersecurity experience and market interest to understand the challenges our users are up against and the psychological motivators that drive them
- The curiosity to become proficient using the product and its features and capabilities - and how its use varies by ideal customer profile (ICP), persona and use case
- The creativity to deliver engaging content that speaks to each persona as a member of their tribe, and further, to align that content with the buyer journey in a manner designed to move them through the funnel
- The marketing athleticism to lend a hand when needed beyond the scope of content
Responsibilities:
- Know our ICPs inside and out, inclusive of the buyer and user personas in different teams and their specific use cases
- Create high-quality, ICP-centric content that accelerates pipeline and drives product adoption — collaborate with Demand Gen, Social Media, Website, etc. owners to drive product awareness, product interest, and purchase of Silo for Research.
- Includes multi-format content delivery such as: data sheets, pitch decks, blogs, demo videos, release announcements, newsletters, ad copy, website copy, webinars, nurture emails, etc.
- Create high-quality content that enables, educates, and inspires our customer-facing teams with the “so what” — enable customer-facing teams (e.g. AEs, SDRs, CSAMs) with the right collateral and training so they can close new deals, expand within customers and upsell new features.
- Support Demand Gen, Social Media, Website, etc. owners with positioning, value propositions and messaging that resonates with the ICP, persona or use case being targeted
- Engage with customers to understand use cases and create case studies, industry influencers and thought leaders to expand content and audience reach, and the communities where our ICPs gather to learn and influence discussions.
- Work with 3rd party agencies and contractors for content design / layout as well as metrics to measure the quality of content, engagement, and content reach.
- Maintain a content calendar to ensure consistent publishing and promotion of high-quality content across various channels - to potentially include the planning, guest identification and co-hosting of an existing podcast
Requirements:
- Bachelor’s degree - preferably in a technical discipline
- 7+ years of product marketing and content experience in the B2B SaaS space
- Technical knowledge in cybersecurity-related software / SaaS
- CTI and SOC incident response experience is a strong plus
- Familiarity with Open Source Intelligence (OSINT) is a strong plus
- Proven track record in content marketing strategy, content development, and content delivery across multiple formats and mediums to meet the buyer and/or user at specific stages of the buyer journey
- Proven track record building world-class content for specific buyer and user persona use cases within targeted ICPs in a tone that speaks to them as a member of their tribe
- Strong writing and editing skills and experience with content generation including blog posts, tutorials, white papers, info sheets, presentations and videos
- Experience with the planning and hosting of podcasts a plus
- Data-driven mindset with experience in leveraging insights to drive decision-making.
- Experience managing and collaborating with vendors, agencies, and freelancers.
- Experience leveraging AI (e.g., ChatGPT 4o for Enterprises) as a force-multiplier
- Adaptability in a fast-paced and dynamic startup environment
- A collaborative spirit and a proven ability to work well with others
Authentic8 Core Values & Principles:
Integrity: We apply our best efforts. We are honest with and accountable to others.
Mission-Focused: We clearly define and communicate our goals and do not stray in the pursuit of our objective.
Respect: We value and respect the ideas and experience our diverse backgrounds bring us. Positive consideration of differing viewpoints makes us stronger.
We are collaborative: We recognize the best work is the product of teams. We must each be reliable and expect to rely on others.
We are transparent: By operating with common information and understanding we ensure that we are aligned.
We find innovative solutions: We seek innovative solutions not as a buzzword but as a means to solve difficult problems with zeal, efficiency and quality.
We take ownership: We are responsible for our actions, our reputation and our business.
It is the policy of Authentic8 to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
