About the Team
Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with Product, Engineering, Sales, Developer Relations, Comms, and Design teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.
About the Role
The OpenAI API enables organizations of all sizes—from startups to enterprises—to power their products and experiences with AI. As a member of the API product marketing team, you will be responsible for developing launch strategies that drive adoption of OpenAI’s APIs, developer tools, and models among developers and businesses. This includes making sure we are building and launching the right products for our customers, deeply understanding our customers and the competitive landscape, thinking strategically about how we bring new products to market, leading cross-functional teams in launch planning, and tracking post-launch metrics and customer feedback. This role offers the unique opportunity to shape the way we position and launch AI technology to the world.
In this role, you will:
Build launch strategies for our APIs, developer tools and models, including bringing a clear perspective on product-market fit, developing messaging and competitive positioning, being strategic about launch moments and announcement content, leading cross-functional teams in launch planning, and tracking post-launch metrics and customer feedback.
Deeply understand our customers by talking to developers and business decision makers regularly, conducting market research, listening to Gong calls, and having regular touchpoints with our Sales, Solutions Engineering, Developer Experience, and Data Science teams.
Develop an informed opinion on what we should build and launch for developers and businesses, bringing a perspective to Product and Engineering teams to inform the product roadmap.
Create compelling customer-facing content such as blogs, emails, tweets and landing pages alongside the Developer Experience, PR and Design teams.
Create GTM enablement materials and lead product trainings for Sales and Solutions Engineering teams, acting as a liaison between Sales and Product teams.
Understand the objectives of the API business and think strategically about how product marketing can drive growth, across both top-of-funnel awareness and long-term retention.
You might thrive in this role if you have/can do the following:
5+ years of experience in product marketing, 8+ years of work experience overall
Proven experience in marketing highly technical products (preferably APIs) to business decision makers and developers
Collaborate with cross-functional teams regularly, including Product, Sales, Solutions Engineers, Developer Experience, PR, and Design/Web
Exceptional written and verbal communication skills, including the ability to simplify complex technical concepts for a broader audience
Excellent storytelling skills, with the ability to take a horizontal, technical product and translate it into compelling sales assets, content, customer stories, videos, etc.
Develop effective field enablement assets, including demos, one-pagers, and slides, and runs training sessions for hundreds of people
Strong analytical and research skills to prioritize customer segments, personas, and use cases, and package up insights for product roadmapping
Outstanding project management capabilities, and the skill to coordinate various work streams and partners
Thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
A deep curiosity and forward-thinking approach—rooted in data, but driven by intuition honed from experience
Passionate about the transformative potential of AI, and considerate of its societal implications
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.
OpenAI Affirmative Action and Equal Employment Opportunity Policy Statement
For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.
OpenAI Global Applicant Privacy Policy
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
