Aethir is a leading technology company specializing in cutting-edge Artificial Intelligence (AI), pioneering Blockchain Gaming, and groundbreaking Decentralized Physical Infrastructure Networks (DePIN). With a relentless focus on innovation, we are dedicated to pushing the boundaries of what is possible and creating impactful solutions that shape the future of the technology industry.
Role Overview: As the Product Marketing Director at Aethir, you will be responsible for developing and executing strategic marketing initiatives to drive the success and growth of our innovative products. You will lead a dynamic team, collaborate with cross-functional departments, and leverage your deep understanding of market trends to position our products effectively in the market. Web3 experience is highly desirable for this role.
Key Responsibilities:
- Marketing Strategy: Develop and implement comprehensive marketing strategies that align with company goals and drive product adoption and growth.
- Product Positioning: Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate our products in the market.
- Market Research: Conduct market research and competitive analysis to identify market opportunities, customer needs, and industry trends.
- Go-to-Market Plans: Create and execute go-to-market plans for product launches, including coordinating with product development, sales, and communication teams.
- Content Creation: Oversee the creation of compelling marketing content, including product collateral, case studies, white papers, videos, and presentations.
- Campaign Management: Plan, execute, and optimize marketing campaigns across various channels, including digital, social media, events, and partnerships.
- Performance Analysis: Monitor and analyze the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve key performance indicators.
- Team Leadership: Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and innovation.
- Stakeholder Collaboration: Collaborate with internal stakeholders, including product management, sales, and executive leadership, to ensure alignment and support for marketing initiatives.
- Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Product Marketing Director or similar senior marketing role in a technology-driven environment.
- Strong understanding of marketing principles, product positioning, and go-to-market strategies.
- Demonstrated success in developing and executing marketing strategies that drive product growth and adoption.
- Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
- Strategic thinker with strong analytical and problem-solving abilities.
- Ability to thrive in a fast-paced, dynamic startup environment.
- Experience in AI, blockchain, or gaming industries is a plus.
- Web3 experience is highly desirable.
- Proficiency in Mandarin is highly preferred to communicate with internal stakeholders.
Benefits
- Hypergrowth Startup Environment
- Fantastic Career Progression Opportunities
- Work within a Global and Local Team
- Collaborative and innovative work environment with opportunities to contribute to cutting-edge projects.
