Product Marketing Manager

Who we are...

Hi! We’re AeroCloud, an aviation technology company, improving the way airports receive and utilize data. We build SaaS technology that improves day-to-day operations at airports, connecting more people through better experiences for passengers and airport operators and IT Teams alike. Today AeroCloud has 70+ Airport partners globally and nearly 245M passengers under management yearly.

At AeroCloud, you’ll be an integral part of a growing team, able to make an immediate impact and work alongside some of the most talented and dynamic people in aviation technology.

We are looking for a Product Marketing Manager to join the AeroCloud Team as a key stakeholder responsible for driving revenue, growing our network of airports and partners, and taking our innovations to market. This role will play a crucial part in fortifying the AeroCloud brand, differentiating our unique value proposition, and accelerating the growth of the organisation.

About the Role - Product Marketing Manager

In this role, you will take ownership of understanding and developing our ideal customer profile (ICP) and buyer personas, while creating compelling content that resonates with our target audiences across various marketing channels.

You'll work closely with our Product and Commercial Teams to create engaging thought pieces, case studies, and high-converting email copy, as well as writing marketing campaign materials for account-based marketing (ABM) campaigns, to ensure that our products succeed in the market. If you are a strategic thinker with a passion for storytelling and a knack for writing impactful content, we would love to hear from you!

We are also looking for someone with a broad skill set who enjoys wearing multiple hats and has an interest in growing into a leadership role as the team and company scale. This is an ideal opportunity for a versatile individual ready to take on more responsibility as we expand our capacity.

Product Marketing Responsibilities:

• "Be the champion, expert and product marketing engine behind the AeroCloud platform, helping grow our pipeline, ACV and awareness while driving our product value strategy across priority segments"
• "Build and evangelize a deep understanding of AeroCloud's products and customers as well as buyers and communities, to educate internal and external audiences on our value propositions"
• "Develop buyer insights that fuel go-to-market planning, campaign strategies and market awareness"
• "Drive Product Launches ensuring products are showing up across ICP's"
• "Partner with Product, Customer Success and Commercial Teams to develop testimonials, case studies, and wins for internal and external use"

Event Impact & Responsibilities:

• Arrange and Manage in-person events with pre and post digital campaign support
• Adjust strategies to maximize engagement and conversion rates based on tracked information in HubSpot by partnering with Revenue Operations
• Own the business impact of each campaign from MQL to Deal Closure
• Project manage all ABM / Digital campaigns from beginning to end, ensuring they meet the target objectives

Requirements

• Ability to operate in a fast-paced, fast-growing, constantly evolving environment across multiple product suites and geographic regions
• Strategic problem solver with a growth mindset, a bias toward action and a comfort with numbers including an ability to translate data into actionable recommendations
• Objectivity and willingness to others' views while continuously building positive, team collaboration

Benefits

What's in it for you

• Competitive salary
• Flexible working environment
• 25 days annual leave + statutory holidays
• Take your birthday off work on us as well
• Access to our Employee Assistance Program
• Extensive upskilling and training
• Company pension scheme
• Access to employee perks and discounts

Our ethos 

AeroCloud recognises Diversity, Equality, and Inclusion at the heart of our business. They represent the mutual trust, respect and understanding we strive for. They are integral to our brand, reputation, success, business sustainability and employee relations impact. Our vision is to have a diverse, equal and inclusive organisational culture. We want everyone who comes into contact with us, both face to face and virtually, to feel valued and respected. We want our workplace both in the office and at home to foster belonging to all colleagues to feel seen, connected, supported and proud. We will draw on the rich diversity of our workforce and harness the diverse contributions and considerable talents of our staff to achieve our vision in line with our organisational values and DE&I principles. 

AeroCloud is an equal opportunities employer so if you have any specific work or access requirements as a result of a condition or disability then AeroCloud would be committed to working with you on the best way to support this at work.