If you're passionate about product marketing and thrive in both strategic and hands-on roles, this is the opportunity for you! We are seeking a data-driven Product Marketing Lead with a strong grasp of demand generation across both organic and paid channels. The ideal candidate is self-motivated, adaptable, and eager to grow in a fast-paced start-up environment.
Key Responsibilities
- Strategic Positioning: Define the unique value proposition of
Phyllo’s products and identify target markets to enhance market
penetration.
- Product Launch Planning: Lead the coordination of
all marketing efforts to support successful product launches, ensuring
that all stakeholders are aligned and informed.
- Market Research:
Conduct comprehensive market and customer research to understand needs,
preferences, and pain points, using insights to inform product
development and marketing strategies.
- Competitive Analysis: Stay
informed about competitor products and strategies to maintain a
competitive edge and refine product positioning.
- Messaging and Branding: Craft compelling product messaging and ensure brand consistency across all marketing channels.
- Go-to-Market
Strategy: Develop and execute the go-to-market plan to drive product
awareness and adoption, working closely with sales and growth teams to
implement feedback loops.
- Sales Enablement: Create high-quality
sales enablement content and tools, including product demos,
presentations, and customer case studies, to empower the sales team.
- Team Leadership: Mentor and lead a team of product marketers, fostering a culture of collaboration and continuous improvement.
