Product Marketing Executive SG

Key Responsibilities

• Plan, devise marketing tactics and strategies for the different prospective customers at all phases of our buying funnel (Attention, Interest, Desire and Action);
• Collaborate with product team to develop product positioning and messaging that resonate with our target buyer personas;
• Provide support in the launching of product releases and facilitation of cross-functional implementation of launches;
• Understand and support our sales channels; train them on the problems we solve for our buyers and users;
• Design and develop internal and external marketing tools/collateral and work with various teams on implementing such materials
• Assist with reporting and performance analysis of all digital marketing campaigns;
• Create, implement & manage user acquisition experiments.
• Manage a suite of digital marketing tools to determine efficacy of campaigns
• Recommend tools, technologies and processes that will scale marketing efforts and lead to impactful growth hacks;
• Conduct competitive analysis of industry and keep track of upcoming/existing competitors and their offering
• Keep abreast with the emerging trends and technologies in the digital marketing
• Identify and implement methods to nurture both prospective and active customers through automated workflows in CRM systems and other marketing automation platforms
• Key metrics to measure progress
  - Revenue growth from new business and accounts involved
  - Development of product marketing materials
  - Closing rate using new strategic sales decks
  - Adoption of materials used by sales / account management teams

Requirements

• Comfortable with numbers/metrics and displays strong analytical skills
• 1-3 years experience into product marketing and knowledge of ad-tech/digital marketing
• Create high-quality, engaging, and informative content for various channels such as blog posts, white papers, case studies, eBooks, social media, help centre, and email marketing campaigns.
• Research and analyse industry trends and use the insights to create content that positions our AdTech solutions as the go-to solution for our target audience.
• Collaborate with internal teams, including product, sales, and marketing to create content that aligns with our brand messaging and business objectives.
• Edit and proofread content created by others to ensure it meets our high standards of quality.
• Optimize content for SEO to ensure it is discoverable and ranks well in search engines.
• Manage our content calendar to ensure a steady stream of content is being published.
• Passionate about digital marketing and has a good understanding/appreciation of the Web, technology, media and advertising field;
• Demonstrates commitment to quality sales and customer service
• Has exceptional interpersonal and communication skills
• Strong attention to details;
• Self-starter, takes initiative and is able to prioritize and handle multiple tasks allocated;
• Able to work under pressure in a dynamic, ever-changing priorities and fast-paced environment;
• Good knowledge and interest in latest industry trends, technology solutions and best practices;
• Good command of written and communication in English; Additional Asian language will be advantage

Benefits

• Cross-country colleagues to work with different cultures and people.
• Good insurance coverage and dental benefits.
• Personal development fund to grow.
• Ample opportunities to grow. You get to propose your own ideas and see it through
• Work with passionate, talented and driven colleagues who get things done!
• W3F (Work, Wellbeing, Welfare) Fund for courses, materials, personal health and wellbeing
• Quarterly recognition program and long service reward.
• Career growth and personal development scheme.