Product Marketer, Merchants

WooCommerce is the World’s number one ecommerce platform, powering over 3.6M stores online, including our own at woocommerce.com. Built on WordPress, WooCommerce is open source and empowers anyone, anywhere, to sell anything. In fact, one in five online stores are powered by WooCommerce, including Thermos, Nutribullet, and UppaBaby.

As part of the Automattic family, WooCommerce is fully distributed with no physical offices. The flexibility and autonomy that come with working from home are in our DNA–we provide benefits and resources to support your growth while doing your best work from anywhere in the world. We have a huge footprint, but we’re a small company with an unparalleled ecosystem. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping merchants, builders, and our partners that rely on WooCommerce every day.

About the role: 

Our team is looking for a product marketer who can offer both execution and strategic marketing skills to help drive stepwise growth for Woo.

You’ll be part of a product marketing team that supports our large community of merchants, builders, and partners. We support our customers by making sure that everything we do is from a customer-centric perspective, whether it’s informing a go-to-market launch with customer research or digging into the data to measure the impact of our work. 

Responsibilities: 

• Advocate for the voice of the customer: Develop a deep understanding of our customer segments, identify challenges and opportunities, and form a perspective and execute an action plan for how Woo can better support their success.
• Work collaboratively with product, creative, operations, and other cross-functional teams to communicate and drive our product marketing roadmap.
• Develop value propositions for our core WooCommerce platform, solutions, and products and produce marketing and enablement content such as content libraries, case studies, website copy, blog posts, and other assets in collaboration with internal and external creative resources.
• Conduct research into industries, competitors, customer insights, and product features to develop compelling messaging and positioning.
• Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle.
• Determine and be accountable to product growth success metrics and other KPIs to measure the impact of work that was done.

Requirements:

• 5+ years of experience in product marketing or a blend of product management and product marketing roles.
• Experience in product-led growth, lifecycle marketing, and/or experience in owning a portfolio of products where you were accountable for adoption, usage, and retention goals. 
• Proven experience in product marketing with a keen focus on customer understanding and go-to-market support, positioning, extensive customer research, and creating engaging content.
• Flexible, cross-functional, and collaborative team player comfortable with a changing remote environment.
• Self-driven starter with a deep curiosity to uncover and solve problems.
• Ability to manage multiple projects, be proactive, and stay organized.
• Comfortable in operating in ambiguous environments where you may have to “build the plane as you fly it.”
• Strong in execution, strategy development, and program management.
• Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs.
• Comfortable working with data and insights to drive decisions and understand the impact of these decisions.
• Able to travel globally several times per year to execute and attend community events, industry events, and company meetups.
• Not required, but a bonus: prior ecommerce platform experience.
• Are inspired by the Automattic creed.

Salary range: $120,000-$185,000 USD - Please note that salary ranges are global, regardless of location, and we pay in local currency.

This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy. Read more about our compensation philosophy. To see a full list of benefits by country, consult our Benefits Page. And check out these links to learn more about How We Hire and What We Expect from Ourselves.