Role Purpose
- Drive sustainable, profitable market share growth of the product and New Technologies portfolio for country, through strategic product life-cycle management, new markets development and excellence in new products Introduction.
- Develop and implement country strategy & direction for product & New Technology Portfolio in line with regional indication strategies to deliver country objective and enable profitable market share growth
- Maximize profit generated from portfolio life cycle management
- Act as a contact point for regional functions on product strategy and portfolio-related matters for alignment
- Co-develop PPD, PLCM, and brand planning in collaboration with Regional Portfolio Lead
- 3P Out-licensing and in-licensing strategy and follow-up
- Operational marketing aspects for the country (e.g. SOP, Pricing, etc.)
- Create, maintain and periodically update brand plans for respective indication (clear positioning and differentiator with competing brands)
- Own new product introductions and accountable for delivery of NPI business (sales and consumption) in years 1-3.
Accountabilities
- Lead brand planning, post-patent-defense, and value & portfolio pricing for Product & New Tech Portfolio
- Build portfolio strategies aligned to market need & supporting delivery of country 5-year plan (iPlan)
- Own, build and design portfolio plan (SMS plan) for key segments (refreshed annually)
- Ensure that country brand plans are aligned to regional portfolio strategies
- Lead NPI excellence through leadership and coordination of an NPI team and overall process (where relevant)
- Support campaign development and drive effective campaign implementation and monitoring to ensure align with brand strategy
- Contribute as a Key member of the Country Portfolio Leadership Team (CPLT) and Regional Portfolio Leadership team (RPLT), and crop campaign teams, ensuring that operational decisions are aligned to portfolio strategies and maximize value of assets across crops
- Lead development of 5-year country portfolio plan to enable profitable market share growth and gain consensus on priorities and resource plans
- Develop and monitor market intelligence, bringing customer insight into brand strategies and marketing plans
- Pricing strategy (and price changes) incl price-volume trade-offs (includes economy products)
- Effective Manage Pricing (value, portfolio) to optimize market share growth
- Build and maintain complete communication toolkit for respective indication (work with agencies where necessary) – POSM, Product page on website, digital assets including product videos, testimonials etc, technical product presentation, other digital innovations
- Able to clearly update team on market share changes (consumption level – based on RetailTrak)
- Proactively track and identify ways to influence brand metrics (Panel data) – where available
- Work with Head of Marketing and Regional Portfolio Heads to reassess key priorities for current year activities to ensure optimal resource allocation.
Knowledge, Experience & Capabilities
- Master’s degree in Science, Business Administration, Engineering or related field.
- Minimum 7 – 10 years’ work experience in Agricultural chemicals or FMCG (Fast Moving Consumer Goods).
- Good in working with Customers and Channels in country
- Understand market dynamics and competitive environment in CU Insecticide product markets and translate it into strategy.
- Designs effective product life cycle management strategy and brand strategy
- Ability to apply MaSE pillars effectively
- Creates strong, distinctive brand
- Delivers distinctive value proposition to customer
- Develops/implements effective pricing strategy
- Able to use market research effectively to understand customer, markets and channels
- Anticipates changes in the market and adjusts strategies accordingly
- Analytical & strategic thinking
- Good Command in English
- Influencing and negotiation
- Good in Communication and presentation skills
- Be able to do project management
Critical success factors & key challenges
- Develop an effective internal network with key functions, Cluster and country teams
- Establish especially strong links with CPD, Supply Chain and Regional / Global
- Challenge ways of working and processes to streamline and facilitate agile working and swift proof of concept to drive sales.
- Pragmatic / fit for purpose approach to contracts and other business as usual requirements eg. Stewardship
Additional information
- Willingness to travel
- Willingness to work in open space environment.
