Product Manager - New Car

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory of new cars and used cars in Canada, receiving over 25 million monthly visits to its marketplace. With over 3,500 subscribers and counting, AutoSync is the largest and fastest growing dealer and OEM software provider in Canada. The platform's suite of connected automotive software solutions brings advertising, conversion and operational support together, synchronizing the entire retail process. AutoSync's diverse range of offerings includes: vAuto, EasyDeal, xtime, Motoinsight, Activix, TAdvantage and TRFFK. Dealertrack is Canada’s largest automotive financing portal, enhancing efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industries. Over 6.5 million credit applications are submitted via the Dealertrack Canada portal each year. Visit tradercorporation.com to learn more..

PRODUCT MANAGER – NEW CAR 

This role is pivotal in developing our Marketplace experience that will engage Consumers looking to buy vehicles. Core accountabilities include: Analyze and validate the needs of business stakeholders.  Coordinate between product, engineering, and architecture to build and prioritize a product roadmap in line with the New Car consumer and commercial objectives.  Support the agile product development practice with timely and accurate documentation.  Provide subject matter expertise to execute on product vision including how to evolve and grow the product in line with business plans.  Direct and/or undertake appropriate research to validate business and consumer needs.

Executes on the product vision and helps to define the evolution of the AutoTrader New Car experience.

·       Spots material opportunities to grow value for Consumers, Customers and AutoTrader.

·       Is a thought leader, through individual effort and encouraging team contributions.

·       Balances the needs of car-buyers and car-sellers when making recommendations.

·       Conducts research and benchmarking techniques to optimize product strategy and performance.

Manage initiatives that span multiple products in support of larger business objectives.

·       Identify dependencies and risks that affect the various teams represented.

·       Writes epics, stories, and risk backlogs that are clear and complete; written at a sufficient level of detail in a format that can be easily read by anyone.

·       Deliverables are completed in a timely manner and socialized appropriately.

Monitor product performance through analytics tools, along with industry/market trends, user feedback, customer needs, competitive information, and market research, to determine the right feature set for the market.

·       Monitor business, community and competitive reactions to new features of products. Stay abreast of business and community needs and issues.

·       Assist in maintaining the consumer product and UX roadmap and deep backlog, with team input, of product ideas and themes.

·       Exercises sound judgment in selecting and defining opportunities for product development.

REQUIRED SKILLS 

•         Current and relevant knowledge on Agile, Scrum, or Kanban delivery technologies.

•         Strong analytical and creative problem-solving skills.

•         Strong knowledge of the online business.

•         Customer focus and ability to develop client partnerships.

•         Excellent written and oral communication skills.

•         Excellent presentation skills.

•         Ability to work with multiple product teams to coordinate and validate cross team priorities.

•         Ability to manage multiple projects and tight deadlines.

•         Ability to analyze industry trends and competitor behaviour.

•         Ability to work under pressure.

•         Degree or diploma in business administration, finance, information systems, computer science or any relevant field of study.

•         1 to 3 years related work experience.

•         Proven experience with business requirements analysis.

•         Solid understanding of working with consumer products on websites and mobile services.

•         Experience in the Automotive Industry not required but an asset.

•         Experience in online classifieds or multi-sided marketplaces also a definite advantage.