Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") China product team, we will connect the culture and product legacy of Fender with Chinese consumers and musicians, support them at every stage of their music career.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are searching for a Product Manager based in Shanghai, to contribute on driving product strategy for China market and lead on China projects for sales partner and artists.
Essential Functions:
- Develop and understand the business strategy.
- Possess excellent market knowledge & understanding and be able to react accordingly in line with the business needs and strategy.
- Work with product team in US and JP to develop and manage product calendar. Communicate with other business teams and partners on regular base to keep everyone up to date.
- Support the global/regional/China brand marketing strategic direction and contribute a China perspective where applicable.
- Work with Finance to identify issues within the Profit and Loss that may affect the overall performance and be able to react accordingly within the boundaries of the business strategy.
- Lead on development of China specific projects with business growth perspective, including but not limited to China only products, Chinese artist signature models, Made in China accessories, etc.
- Work with E-commerce team and distributor to develop China sales strategy, including but not limited to product assortment, standard retail price, discount strategy.
- Conduct NPI product knowledge internally and with partners.
Qualifications:
- Bachelor’s degree, major in Business, Marketing or related field is preferred;
- Pr5+ years’ experience in related field with a successful and proven track record;
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Strong understanding of Fender Brand and Guitar community; Playing guitar is must;
- Ability to present with confidence to Senior Management, staff, media, and consumers.
- Excellent interpersonal skills with the ability to develop and maintain working relationships.
- Creative and imaginative approach to business situations.
- Be able to analyze the market by yourself and build and output subjective strategies.
- Solve and find the solution with logical thinking.
- Multi-lingual (English highly desired), comfortable working within an International organization and able to influence for positive outcomes
- Proficient in Microsoft Office.
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans’ status, sexual orientation, or any other protected factor.
