Product Engineer Lead - 3D, Unreal Engine

This role sits within ArtBot (part of Critical Mass)  

Innovating Digital Marketing Through Creative and Performance Engineering  

About ArtBot  

What We Do  
At ArtBot, we fuse creative automation, engineering, and advanced technologies like Dynamic Creative Optimization (DCO) and Generative AI to deliver high-quality, scalable content for a variety of industries. Our work ensures our clients can move fast, stay efficient, and maintain creative excellence across all their campaigns.  

How We Do It 

Creative Engineering  
Our creative engineering team builds scalable frameworks and universal design systems that allow clients to bring campaigns to market with speed and cost-efficiency. These frameworks are adaptable, ensuring clients can use them across multiple projects and optimize their creative efforts, minimizing the need to start from scratch with each campaign.  

Performance Engineering  
While creative engineering focuses on building the framework, performance engineering ensures that when creative assets hit the market, they are performing optimally. This involves testing, tracking, and refining content to ensure it reaches target audiences and achieves conversion goals. Performance engineering bridges strategy and execution, helping clients get the most out of their media activations.  

Generative AI & Creative Automation  
We’re pioneers in the generative AI space, using AI-driven tools to ideate and optimize creative assets efficiently. Our automation processes allow us to scale content production seamlessly, producing everything from personalized digital ads to dynamic 3D renderings—at a level of precision and speed that drives success for global brands.  

Scalability and Efficiency  
Through proprietary tools and systems, we scale creative output while maintaining high standards of quality. Our streamlined processes enable clients to move from concept to execution quickly, without sacrificing the creative integrity of their work.  

Our Intellectual Property (IP)  
ArtBot’s IP is at the heart of our ability to merge automation, AI, and creative workflows. Our exclusive tools give clients the ability to scale content, personalize messaging, and optimize delivery—all while maintaining top-tier creative excellence.  

Who We Serve  
We work with clients across a wide range of industries, including luxury automotive, pharma, tech, telecom, confectionery, and more. From crafting data-driven digital marketing campaigns to delivering large-scale content solutions, we partner with brands to bring their vision to life in the most innovative and efficient ways possible. 

Key Team Roles  

Creative Engineering: Our Creative Engineers, led by a Creative Engineering Director, develop the frameworks and systems that allow us to scale content efficiently. They start from design principles and build adaptable, universal systems that ensure client success.  

Performance Engineering: This team ensures our creative assets are performing well in-market, continuously optimizing strategies and executions to improve reach, engagement, and conversions.  

Product Engineers: These motion artists and editors create and optimize visuals—whether animated graphics or video—to be placed into the frameworks.  

3D Artists: Our 3D team creates models that allow for flexible content, like cars with customizable features or confectionery items with various flavors. Their work enables us to scale assets quickly while maintaining a high standard of visual quality.  

Account Management: From Associate Account Managers to Group Account Directors, our account team bridges the client’s needs with our creative and engineering efforts, ensuring smooth project management from strategy through execution. 

Job Description:

As a Lead Product Engineer, 3D, the role requires extensive hands-on experience in various 3D software and advanced proficiency in Unreal Engine visual development, technical capabilities, and optimization processes.  Responsibilities include supervising the complete 3D production pipeline, collaborating with creative teams, and conducting technical audits to ensure high-end photorealistic renderings. 

Please note this is not a Mechanical Engineering or Industrial Engineering role.

You will:  

• Intake and process complex CAD and/or FBX files for final use in Unreal Engine  
• Import and verify the 3D model and textures in Unreal Engine  
• Identify and correct geometry and texture mapping issues  
• Assign and optimize textures in multiple lighting scenarios  
• Manage vehicle model variations and material library in Unreal Engine  
• Render high-quality, photo-real prototypes and fidelity samples  
• Execute rigging and animation in Unreal Engine, correct faults if needed  
• Model, texture and animate key elements to be used in UE environments  
• Build custom 3D environments  at various scales
• Set up and animate weather and lighting in 3D scenes
• Place and animate virtual cameras  
• Utilize AI production processes for environment and set building
• Continuously optimize 3D workflow tracks
  
• Participate in Real-Time Virtual Production sessions
• Supervise team members
• Contribute during creative ideation and project planning
• Drive design reviews and Real-Time Virtual Production sessions
• Collaborate with Art Directors
• Eliminate technical constraints to achieve creative goals
• Report on progress and moderate between creative and 3D artists
• Provide concise and constructive feedback to 3D artists
• Estimate level of effort for team members

You have: 

• 5+ years of experience in Maya 3D (Solid Works, AutoCAD, or Rhino is a plus) 
• 3+ years experience in Cinema 4D  
• 3+ years of experience in Unreal Engine  
• Good blueprints knowledge is required, C++ experience is a bonus  
• Worked in automotive and with high-end rendering pipelines (Arnold and Redshift)  
• Understanding film, real-time development, and virtual production  
• Proficiency with post-production and VFX pipelines  
• Rendering knowledge with a focus on real-time and near real-time
• Evident leadership and team building skills
• In-depth knowledge of the latest 3D and Unreal Engine best practices

What We Offer:

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to online services for families and new parents
• End of year closure days (not deducted form vacation balance)
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…

At Critical Mass, we value our employees and offer competitive compensation and benefits packages.  If you’re looking for a challenging and rewarding opportunity to make a significant impact on the lives of our employees, we encourage you to apply for this exciting position today!

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. To do so, we expect our team to work 3 days per week in our office. 

The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This work model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.