Please note that we consider candidates only with afronomic experience in Seeds Vegetables business.
Role purpose: Develop strategy and Shaping product portfolio for a given set of
crops/geography to meet customer segment needs
Key responsibilities of role
- Developing product strategies for a given geography , collaborating with cross-functional teams to ensure product alignment with business goals
- Define local Target Product Profile, leading product decisions including market positioning and overall product life cycle management including portfolio shape .
- Planning trials: define the standard varieties, trial seeds allocation and standard key traits for evaluation of the PLC 6 trials
- Inputs Seed Production needs of PLC 5 to 6 & 6 to 7 for the territory
- Consolidates CU or Territory Trial reports (PLC6) to support advancement decision and promotional activities
- Define and drive New Product Introduction (NPI) strategy and Plans with the Customer
- Experience campaigns
- Drive variety naming and activate registration / IP protecting including trials
- Assess value traits & positioning , proposing pricing
- Provide strategic inputs to RCL by maintaining an in-depth understanding of the changing market trends,values value chain needs including competitors landscape
- Update customer needs and preferences, to support analysis of portfolio health, update of TPP and prioritize segments/target/market scope…
- Gives technical support to key producers, leverages technical knowledge to the sales team to prepare sales arguments and after sales support
Knowledge, experience & capabilities
- Product Strategy Development: Experience in developing product strategies and collaborating with cross-functional teams
- Product Lifecycle Management: Knowledge of defining market positioning and life cycle management
- Data Consolidation and Analysis: Experience in consolidating Trial reports to support advancement decisions and developing promotional activities.
- New Product Introduction Strategy: Ability to define and drive NPI strategy including customer experience campaigns.
- Market Analysis and Pricing: Experience in assessing value traits, market positioning, and proposing pricing strategies based on market trends and competitor analysis.
- Customer Needs Analysis: Ability to update customer needs and preferences, support portfolio health analysis, and update Target Product Profiles.
Competencies
- Ability to conduct market research and analyze customer needs and preferences to identify opportunities for product development and portfolio expansion.
- Strategic thinking: The ability to think strategically and develop long-term plans for product portfolio development that align with business goals and customer needs.
- Communication skills: Strong communication skills to collaborate with cross-functional teams, including sales, marketing, and engineering, to ensure that product development aligns with customer needs and business objectives.
- Adaptability: The ability to adapt to changing market conditions and customer needs to ensure that the product portfolio remains relevant and competitive.
- Influencing: Strong influencing skills to inspire and motivate teams to achieve product development goals and drive innovation
