Product Development Representative

We are seeking a motivated and results-driven Product Development Representative (PDR) to join our demand generation team. The PDR will play a key role in generating meetings with qualified prospects, by optimizing our inbound demand generation engine - scheduling, qualifying, driving effective discovery calls and preliminary demos, and iterating on pre-meeting messaging across channels. The ideal candidate is a proactive, tech-savvy professional with a passion for sales and a deep understanding of SaaS products.

As a Product Development Representative, you’ll manage a queue of inbound leads, research them on the internet, call them to understand their needs, qualify their interest, and create opportunities for Account Executives. You will learn to understand the important needs of our prospects and communicate the core values of the DevRev platform with the goal of scheduling a discovery call with them, and depending upon the account and use case, you will also drive the initial discovery and preliminary platform demo.

We’re looking for outcome-driven professionals, who believe in teamwork, and demonstrate high levels of discipline, curiosity, and grit. A tenacious, self-starter will be the perfect fit.

Responsibilities 

Inbound Prospecting

• Manage a high volume of inbound leads with a strategy to prioritize those leads
• Qualify inbound leads that from multiple sources and channels for ICP fit
• Ensure timely follow-ups and engagement to drive up education, nurture and conversion.

Maximizing Qualified Meetings

• Experiment with messaging, level of personalization, length of sequences etc. to maximize pre-meeting and post-meeting engagement rate.
• Experiment with channels (calls, email, LinkedIn etc.) to drive up the number of meetings booked and completed, and reduce no-shows.
• Experiment with different types of collaterals to keep prospects in the pipeline engaged.
• Use feedback from prospect responses to emails and calls to further refine messaging.
• Collaborate with marketing to refine lead generation strategies and improve lead quality.

Driving Effective Discovery

• Research and understand the needs of the various target personas in the pipeline
• Identify technical pain points in prospects' current solutions and connect those to value
• Learn how to anticipate and overcome objections
• Demonstrate genuine customer curiosity, and drive value-based engagement to build credibility and trust with prospects and customers.

Tracking Activity and Performance

• Own the sales cycle from lead qualification to opportunity creation.
• Utilize DevRev’s Grow to track all sales activities, opportunities, and interactions.
• Provide accurate pipeline forecasts and regularly update stakeholders with relevant information and insights.

Achieving Targets

• Meet or exceed monthly, quarterly, and annual targets.
• Continuously work on improving prospecting techniques and product knowledge.
• Participate in regular training sessions and team meetings.

Market and Product Knowledge

• Stay informed about industry trends, competitors, and emerging technologies.
• Provide feedback to the product development team based on prospect insights.

Requirements 

• Passionate about technology, SaaS and selling.
• Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience).
• Proven experience in prospecting or sales, preferably in a technology-related industry.
• Passion and deep understanding of software products.
• Excellent communication and interpersonal skills, with the ability to build rapport quickly.
• Proficiency in using growth software and sales engagement tools will be a plus.
• Self-motivated, goal-oriented, and able to work independently in a fast-paced environment.
• Ability to handle rejection and maintain a positive attitude.
• Familiarity with known sales methodologies will be a plus.
• Prior experience in a startup or high-growth company.

Benefits

• Immense personal and professional development, and career growth opportunities.