Principal, Programmatic & Affiliate Marketing

About the company 

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.   

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.     

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.   

As part of our exciting expansion plan, we are hiring a Principal, Programmatic & Affiliate Marketing.  Ideal candidates will have solid, demonstrable experience with performance marketing, CRM and user engagement. You will collaborate with senior leaders daily to express new ideas and suggest solutions, develop critical people strategies, and enhance our company culture. 

What You’ll Do 

• Responsible for budget management & steering of your channels 

• Develop channel strategy and testing roadmap by collaborating with our publishers and key partners 

• Own campaign strategy by optimizing towards different goals (Prospecting & Retargeting)  

• Drive efficiency and deliver on performance targets to deliver on GMV, ROAS & Acquisitions targets 

• Troubleshoot and resolve all ads-related issues for your channels  

• Source & find new partners to run ads with 

• Implement reporting and dashboards that will help you take the right decisions 

• Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency 

• Work with our affiliates marketing partners to scale this channel 

Requirements: 

• Minimum 6 years of hands-on experience on Display, programmatic or affiliates 

• Tech company or eCommerce background is preferred but not essential 

• Strong understanding of incrementality testing is a must 

• Experience in working in a fast-growing environment  

• Strong analytical skills with ability to extract the right insight and information 

• Fluency in English/Mandarin, both in speaking and writing 

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have

submitted false information as part of the application process.

• Coupang does not discriminate against disabled applicants or those with veteran status.
• We are proud to offer equal opportunities for all applicants.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.

https://privacy.coupang.com/en/land/jobs/