Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 13 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve is a subsidiary of Media and Games Invest (MGI). Learn more at www.verve.com
We are looking for an experienced Principal Product Manager - CTV to lead the strategy, development, and execution of Verve’s CTV products and solutions. You will own the end-to-end product lifecycle, from ideation to launch, and drive innovation in the rapidly growing Connected TV advertising space. This role will involve close collaboration with engineering, sales, and marketing teams to create a competitive and scalable CTV offering that delivers measurable value to our partners.
Define the vision, strategy, and roadmap for Verve’s CTV product suite.
Develop and prioritize product features based on customer needs, market opportunities, and business goals.
Lead cross-functional teams in the design, development, and launch of CTV solutions, ensuring timely delivery and high-quality execution.
Collaborate with publishers and advertisers to understand their needs and optimize CTV ad experiences.
Conduct market research to stay ahead of trends in CTV advertising, including programmatic advancements, audience measurement, and privacy regulations.
Analyze performance metrics and user feedback to drive continuous improvement in product offerings.
Partner with the marketing and sales teams to support go-to-market strategies, including product positioning, sales enablement materials, and training.
Advocate for Verve’s CTV capabilities internally and externally, serving as a subject matter expert in industry forums and client interactions.
