CaptivateIQ is a leading sales commission platform — recognized by industry analysts, including Forrester, as well as reputable marketplaces like G2. We are trusted by category leaders and innovators like Gong, Lattice, and DataRobot.
With backing from Sequoia, Accel, ICONIQ, and other leading investors, CaptivateIQ is on a mission to enable every company to take control of commission management.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About the Role:
As the Principal of Events & Field Marketing, you’ll be responsible for setting the strategy and leading execution of our events & field marketing efforts to showcase CaptivateIQ to industry leaders at strategic industry events, conferences, roadshows, and any CaptivateIQ hosted events. Responsible for driving brand awareness and pipeline, successful candidates will have experience leading field and ABM event marketing, project management, production, cross-functional collaboration, and strong executive stakeholder management. You are an experienced events & field marketing subject matter expert with a strong program management background and have experience managing agencies for both virtual and in-person events. You’re also someone who stays ahead of the latest experiential innovations in the industry, is comfortable with taking calculated risks in order to drive impactful experiences that accelerate CaptivateIQ’s growth, and has a track record of effectively managing up to senior leaders. You understand how events widen brand visibility and generate pipeline with high-priority targets, leads, and prospective customers.
Responsibilities:
- Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more.
- Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience.
- Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees.
- Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies in support of pipeline targets.
- Work with the content team on speaker selection, agenda creation and management, and presentation creation and management.
- Define event success criteria, including OKRs, communication channels, and setting clear goals for each event; drive tight post-event follow-up to maximize impact.
- Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned.
- Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc).
- Create processes to drive effective and streamlined decision-making; Manage our events budget to ensure we’re hitting goals and staying on track.
- Support executive scheduling at events, including engagements with prospects and customers
Requirements:
- 5+ years in event or field marketing management, or a similar role
- Exceptional at planning, executing, and facilitating follow-up for tradeshows and third-party conferences from strategy through execution (mastery of pre-, during, and post-event workflows)
- Proven track record of successfully designing & managing various types of MQL and pipeline-producing events (in-person events, virtual conferences, webinars, and hybrid events)
- Experience creating and executing programs that increase brand awareness, drive customer engagement, and generate pipeline
- Highly organized self-starter who can think strategically and work autonomously under their own initiative – possesses strong project expense, and time-management skills
- Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
- Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
- Strong executive presence, internal & external communication, and presentation skills
- Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
- Proven track record of managing a large events budget
Bonus Points:
- Proficiencies tools including ZoomWebinar, Hubspot, Salesforce, Google Workspace, Slack, Outreach, Gong, and Highspot
- Understanding of the Incentive Compensation Management space and core personas
Benefits:
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- One time work from home stipend & annual stipends for professional development and caretaking
- Virtual team lunches to keep you connected
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Notice for Prospective Candidates:
- Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
