REQUIREMENTS:
- Total Experience 13+ years
- Excellent knowledge and experience in GTM (Go-to market) social media marketing, demand generation, or a related role within the IT services.
- Proven success in driving demand generation and revenue growth through strategic campaigns and technology partnerships.
- Strong understanding of the technology landscape, including familiarity with platforms such as SAP, Oracle, Salesforce, etc.
- Demonstrated experience with social media platforms (LinkedIn, Twitter, Facebook) and best practices for business marketing.
- Strong analytical skills with a data-driven mindset to continuously improve marketing efforts.
- Excellent communication, interpersonal, and project management skills.
- Deep expertise in content marketing, ABM (Account-Based Marketing) strategies, and social media campaigns for complex IT services.
- Master’s degree in marketing.
RESPONSIBILITIES:
- Develop and implement comprehensive demand generation strategies that align with our overall business objectives and leverage the latest market trends.
- Cultivate and manage strategic partnerships with technology providers, industry associations, and complementary service providers to expand our market reach and offer integrated solutions.
- ABM (Account-Based Marketing) Execution or Implement targeted ABM programs to engage with high-value accounts and accelerate sales cycles.
- Develop and execute a content marketing strategy that positions us as a thought leader in our industry and attracts qualified leads.
- Collaborate with sales teams to provide them with the necessary tools, resources, and training to effectively engage with prospects and close deals.
- Continuously analyze campaign performance metrics to identify areas for improvement and optimize our marketing efforts for maximum ROI.
- Understanding and relating technology integration scenarios and applying these learnings in projects
Bachelor's or Master's degree in computer science, Information Technology, or a related field.
