Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

About the position: 

Coupang Taiwan is seeking a highly skilled and experienced Growth Marketing Analyst to join our team. The ideal candidate will have a strong background in marketing analytics, with a focus on search ads, display ads, and CRM. This role will be responsible for analyzing and optimizing our marketing campaigns to drive growth and improve ROI.

Key Responsibilities:

Search Ads Analytics:

• Analyze performance data from search ad campaigns (e.g., Google Search Ads).
• Identify trends, insights, and opportunities for performance marketing optimization.
• Develop and implement data driven strategies to improve ad performance and ROI.
• Conduct A/B testing and other experiments to optimize ad copy, targeting, and bidding strategies.

Display Ads Analytics:

• Monitor and analyze display ad campaigns across various platforms (e.g., Google Display Network, Meta catalog ads and programmatic).
• Evaluate the effectiveness of creative assets and targeting strategies.
• Provide recommendations for improving ad placements, targeting, and creative performance.
• Collaborate with the creative team to develop high-performing display ads.

CRM Analytics:

• Analyze customer data to identify trends and insights that inform CRM strategies.
• Develop and implement segmentation strategies to improve customer targeting and personalization for reactivation and other type of coupons.
• Measure the effectiveness of CRM campaigns and provide actionable insights for optimization.
• Work closely with the CRM team to develop and execute data-driven marketing campaigns.

Data visualization:

• Create and maintain dashboards and reports to track key performance metrics.
• Present findings and recommendations to senior leadership and other stakeholders.
• Stay up-to-date with industry trends and best practices in marketing analytics.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 5+ years of experience in marketing analytics, with a focus on search ads, display ads, or CRM.
• Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with SQL and data manipulation.

Preferred Qualifications:

• Knowledge of machine learning and predictive modeling techniques.

Recruitment Process

• Application Review - SQL test - Onsite (or Virtual Onsite) Interviews – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below.

https://privacy.coupang.com/en/land/jobs/

Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.