Principal, Brand Management (Buyer)

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.



Position : Principal, Brand Management

What will you do? 

Product Sourcing and Supplier Management

• Conduct market research to identify trending and in-demand products to capture the sales opportunity in the market.
• Source new suppliers overseas, ensuring product quality and cost-effectiveness.
• Build and maintain strong relationships with suppliers to secure favorable pricing, payment terms, and supply reliability.

Buying and Negotiation

• Develop and execute buying strategies aligned with sales goals and inventory needs.
• Negotiate contracts and agreements with suppliers to ensure the best possible terms for pricing, delivery schedules, and returns.
• Monitor supplier performance, ensuring timely order fulfillment and adherence to quality standards.

Product Line Development

• Curate product assortments that meet customer preferences and trends.
• Stay updated on global market trends and competitor offerings to refine the product portfolio.
• Evaluate the performance of purchased products and adjust buying strategies accordingly.

Operational and Process Management

• Manage purchase orders, shipping arrangements, and import documentation to ensure smooth operations.
• Coordinate with compliance, logistics and customs teams to ensure compliance with import regulations and timely delivery.
• Maintain accurate records of buying activities and prepare regular reports for management review.

Essential Qualifications:

• Bachelor’s degree in Business Administration, International Trade, or related fields.
• 8+ years of experience in buying or procurement, preferably in the e-commerce or retail industry.
• Proactive and results-oriented mindset with excellent organizational abilities. Ability to thrive in a fast-paced environment and manage multiple priorities effectively.
• Strong negotiation skills and the ability to secure advantageous terms from suppliers.
• Knowledge of global sourcing, product trends, and supplier evaluation processes.
• Familiarity with import regulations and customs processes.
• Proficiency in data analysis tools (e.g., Excel, SQL) for decision-making.
• Fluent in both written and spoken Chinese and English. Proficiency in additional languages (e.g., Japanese, Korean) is an advantage.

Recruitment Process

．Application Review - Phone Interview - Onsite Interview*2 – Offer
．Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.


Things to Consider

．This job posting may be closed prior to the stated end date for application if all openings are filled.
．Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
．Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.


Equal Opportunities for All

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.