Precision Director

The Precision Director (Maternity Cover) for our recent client win Shell

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. 

Reporting to: Precision Lead

Agency Context:

This role will sit within the B2B practise that resides in our Global Activation Hub.

The successful candidate will be looking after one of Wavemaker’s recent B2B wins, Shell. As a wider business practise, we have seen multiple new client wins in the last 18 months, and expect to see account growth across all key client businesses in 2025.

Client Context:

Shell is one of our tier one clients and plays an important part of the B2B Hub and WPP. We work closely with our colleagues in Mindshare, VML and shortly SJR.

We will be running campaigns in APAC, North America and Europe.

Our transition from their incumbent has been smooth, new lines of business have briefed us in, and campaigns are now going live.

This is a unique opportunity to help shap a strategically important account for the wider WPP Group.

Role Context:

As a Precision Director you will be responsible for the coordination and delivery of your account(s) across all paid channels whilst operating as the main campaign point of contact for our clients. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world class paid campaigns which exceed our client’s expectations.

Key Responsibilities:

Campaign Management

• Responsible for the output of your team, client facing and operational, and accountable for adherence to controls and best practices across paid media campaigns.
• Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance our activity.
• Maintain a forward thinking and innovative approach in the development of all paid media activity.
• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back to the client.
• Comfortable troubleshooting and helping train junior team members with daily challenges.
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Identify opportunities to test and innovate in the paid space. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.

Client & Partner Management 

• Develop strong relationships with key client stakeholders and leading team communications with them.
• Advise internal and external stakeholders around practice area/industry trends, displaying a deep knowledge of own practice area/industry and how it impacts customer businesses.
• Demonstrate expert knowledge of and monitor the client’s industry and competitive environment in order to create effective solutions. 
• Demonstrate an understanding of the media and technology developments that influence our client’s business.
• Deliver excellence in client service – including:

• Quality control over all work produced, including that of indirect reports.
• Set up and attendance for all status meetings, reviews, and general client meetings.
• Ensure all client requests are met and surpassed and manage client expectation effectively.
• Respond to all client briefs and requests in a timely, professional, and efficient manner.
• Use Wavemaker tools to drive forward new channel suggestions and performance orientated recommendations.
• Demonstrate an enterprising and pro-active attitude to all client dealings.

People Management

• Ensure the effective management of more junior team members, guaranteeing workloads are monitored and prioritised to meet deadlines.
• Set objectives for your team, reviewing and providing feedback regularly
• Ensure team members are conducting daily visibility and budget checks and tracking actions for monthly and quarterly reviews.

ABOUT YOU:

The successful candidate will be responsible for day-to-day client management, leading the response to briefs, strategy, and planning, while effectively managing the team to deliver best-in-class results. It is important that this person is comfortable to lead in client meetings and can build solid relationships with the clients as well as the team and Wavemaker colleagues. The Precision Director will be supported by a team of account managers and executives.

It’s essential that you have:

• Excellent understanding of the strategic and tactical application of digital marketing in general.
• Proven Project Management, Leadership, Steakholder and People Management Experience.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
• Excellent verbal and written communication skills.
• Strong presentation skills.
• Advanced excel skills. Must know how to use Vlookups, Pivot Tables, and web queries.
• Expert practice area knowledge and in-depth understanding of search campaign set-up, management, optimisation and reporting across Google Ads.
• Good understanding of:

• Best in class planning principles and methods
• Analytical methods and tools
• Media research tools and techniques
• Key performance media channels
• Workflow management and prioritisation.

• Strong understanding of how paid social works within the performance and digital ecosystem.
• Working knowledge of best practices within social.
• Working knowledge of key tracking solutions.